#Japan #Tokyo #Reading #Poplar #Yomokka

Embracing Reading: Insights from a Survey of Yomokka Users

In a recent analysis conducted by Poplar Co., Ltd., which provides educational ICT platforms like "MottoSokka!", the reading habits of children using the unlimited reading electronic library service "Yomokka!" were surveyed. The results indicated a significant positive shift in the children's affinity for reading. The survey targeted 1,370 elementary and junior high school students, revealing that approximately 83% of these young users reported enjoying reading more since they started using Yomokka.

The data shows that those who utilized Yomokka frequently experienced a higher percentage of positive changes. For example, about 60% of the 295 students who stated that they used Yomokka almost every day reported an increase in their reading time. Furthermore, 357 children admitted that they had previously read little but had begun to read more as a result of engaging with the platform, indicating a reduction in non-reading behavior.

Additionally, over 40% of students responded affirmatively when asked if they had purchased or borrowed physical books after discovering titles on Yomokka. This percentage jumped to 60% among the daily users, suggesting a ripple effect where the platform not only fosters digital reading but also encourages traditional reading practices.

Correlation Between ICT Use and Learning Attitudes

The survey also examined how the children perceived the impact of using ICT devices in their learning. It revealed a clear connection between the frequency of Yomokka usage and positive educational outcomes. In other sections of the survey, inquiries regarding ICT device usage indicated that children who used Yomokka more often reported feeling that such technology enhanced their ability to research information quickly and engage in learning joyfully.

More than 80% of students using Yomokka almost daily expressed a preference for learning Japanese language studies. In contrast, only about 50% of those who were infrequent users reported similar sentiments. This data illustrates a compelling link between regular engagement with Yomokka and a positive disposition towards language education.

What is Yomokka!?

Yomokka! operates under the principle of providing children with unlimited access to books anytime and anywhere, aiming to reshape their reading experiences. As of June 2025, the platform boasts around 4,800 titles from 42 different publishers, all curated with the intention of igniting curiosity and encouraging learning through reading.

In addition to Yomokka!, Poplar Co., Ltd. runs MottoSokka!, a platform designed to facilitate spontaneous learning through reading and exploration. It aims to inspire a cycle of self-motivated learning among children with its library services and online dictionary offerings, Sagasokka!.

For educators interested in incorporating these services into their curriculum, trial IDs for both Yomokka! and Sagasokka! are available for student use. The website also offers examples of successful deployments and further information about requesting materials or trial access.

Poplar Co., Ltd.'s Commitment to Children's Education

Launched in 2021, Poplar Co., Ltd.'s children's learning project, known as "Kodomo Motto Lab," is dedicated to enhancing children's curiosity and supporting autonomous learning through engaging content and publishing initiatives. By encouraging the philosophy "More fun, more learning," this venture aims to create an enriching educational experience for children.

For more about the specifics of the services offered and Poplar's vision for children's learning, you can visit their corporate website.

Experience MottoSokka!

Visit Poplar's Corporate Website