Pebbles Pay Tour Invites Fans to Trade Rocks for Free Cereal Boxes

Discover the Pebbles Pay Tour!



The exciting Pebbles Pay Tour is rolling into select Walmart locations this September, offering a unique twist on breakfast giveaways. Forget your wallet, cash, and credit cards! Instead, bring a handful of rocks and exchange them for a free box of Fruity PEBBLES™ or Cocoa PEBBLES™ cereal. This creative promotion is designed to spark joy and nostalgia among fans of all ages.

Tour Details



This tour will stop at four cities, with a particular focus on places with 'rock' names:
  • - Rock Hill, SC - September 8, Walmart Supercenter #585
  • - Little Rock, AR - September 12, Walmart Supercenter #7
  • - Bentonville, AR - September 14, Walmart Supercenter #5260
  • - Round Rock, TX - September 17, Walmart Supercenter #5480
Each event lasts from 11 a.m. to 4 p.m., and participants are encouraged to arrive early, as supplies are limited.

Bringing Fun to the Community



Outside each participating Walmart, vibrant pop-up activations will welcome fans, featuring playful signs, cereal giveaways, and Instagram-worthy photo opportunities. The event is positioned as a celebration of whimsy, inviting all attendees to share in the joy of unexpected fun. As Ali Shater, PEBBLES™ Senior Brand Manager, pointed out, the brand's mission is to inspire joy and serve as a reminder to embrace the quirky moments in life.

Participants can collect their free cereal boxes with a minimum of a handful of pebbles. This creatively engineered currency fully aligns with the lighthearted spirit of the PEBBLES™ vision, encouraging a sense of community and happiness.

Sustainability Initiative



In an added twist, all rocks exchanged during the Pebbles Pay Tour will be creatively reused. After the events, collected rocks will be donated to local parks and recreation departments within each city, contributing to community beautification efforts.

Limited to one free cereal box per person and available only to those 18 and older, this promotion ensures that the joy of PEBBLES™ cereal is shared broadly while also maintaining a fun, community-focused atmosphere.

About PEBBLES™ Cereal



For over 50 years, PEBBLES™ cereal has been a beloved breakfast choice for kids and adults alike. With its delightful, crispy rice texture and iconic flavors, it has earned its spot as a breakfast classic. It’s also celebrated for its rich connection to The Flintstones franchise, being one of the first brands built around a character from media.

Join the Pebbles Pay Tour for a day filled with laughter, nostalgia, and, of course, delicious cereal! Don’t miss this chance to engage with a brand that champions joy and creativity in every bowl.

For more information about the tour and the brand, visit pebblescereal.com and follow them on Instagram, TikTok, and Facebook to stay updated on all the fun!

Topics Consumer Products & Retail)

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