Waterloo Sparkling Water Unveils Two New Flavors in Time for Winter Games

Waterloo Sparkling Water Unveils New Flavors for 2026 Winter Games



Waterloo Sparkling Water has exciting news for sparkling water enthusiasts. In celebration of its commitment to authentic flavors and vibrant carbonation, the company has just introduced two delightful new varieties: Banana Berry Bliss and Melon Medley. Additionally, the returning fan-favorite, Lemon Italian Ice, has made its comeback and is now available year-round due to overwhelming demand from consumers.

As the 2026 Winter Games in Milan approach, Waterloo aims to encourage everyone to start their day with a refreshing twist. Under the banner of “Wake Up With Waterloo,” the brand invites consumers to make these invigorating sparkling waters a part of their morning routine.

Flavor Highlights



Banana Berry Bliss


Banana Berry Bliss offers a creamy fusion of ripe banana and sweet berry flavors, enhanced by a hint of bright orange, providing the perfect balance of smoothness and tartness. It’s like having your morning smoothie fizzed up!

Melon Medley


Melon Medley combines luscious watermelon, juicy cantaloupe, and refreshing honeydew into a flavor-packed creation that feels refreshing, as if you’ve just taken a spa visit in the morning sun.

Lemon Italian Ice


Returning by popular demand is the Lemon Italian Ice, which is a burst of sunshine with its perfect balance of sweet and sour lemony flavors. This flavor also celebrates a partnership with celebrity chef Guy Fieri, making it a part of the ongoing collaboration that mixes culinary delight with refreshing beverages.

Morning Rituals with a Twist


With the Winter Games showcasing athletes from around the world, Waterloo encourages everyone to tune in early and enjoy a sparkling water as part of their morning rituals. Inspired by the traditional practice of pairing espresso with sparkling water, Waterloo is collaborating with The Bagel Nook to create a unique Sidecar Set. This combines Nook Coffee Espresso with Waterloo’s latest flavors, complemented by special bagel creations inspired by each of the new drinks.

Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water, expressed enthusiasm about the new offerings, stating, "Crafting authentic, full-out flavors that taste like they are supposed to is what Waterloo does best. This launch brings that commitment to life amidst one of the world's biggest moments."

Nutritional Value


In keeping with Waterloo's health-conscious approach, all three flavors are calorie-free, sugar-free, and contain no artificial sweeteners. They're perfect for refreshing yourself whether enjoyed straight from the can or mixed into delightful mocktails. Each flavor is crafted with Non-GMO Project Verified natural flavors and pure carbonated water, offering a clean and crisp drinking experience.

Continued Growth and Innovation


2026 has already kicked off positively for Waterloo, with significant momentum in growth and innovation. CEO Jason Shiver noted that Waterloo has outpaced the market, being three times more successful than the category average in 2025. With plans for increased distribution and flavor innovation, the brand continues to thrive in an increasingly competitive market.

The new varieties will roll out nationwide in various retailers, including major names like Walmart, Target, and Whole Foods. Waterloo is dedicated to enhancing the consumer experience with refreshing new flavors and creative, enjoyable ways to consume sparkling water.

As fans anticipate the Winter Games, they can look forward to enjoying Banana Berry Bliss, Melon Medley, and Lemon Italian Ice as part of their daily hydration routine this season. To discover more about Waterloo and find a retailer near you, visit drinkwaterloo.com.

So get ready to awaken your senses with Waterloo Sparkling Water, the perfect companion to kickstart your day!

Topics Consumer Products & Retail)

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