#Japan #Tokyo #Shin-Okubo #Kagome #Budetige

Kagome's Carrot Juice Takes Center Stage at Shin-Okubo's Winter Tangun Festival

Kagome Co., Ltd., led by President Satoshi Yamaguchi, is introducing a unique culinary event, the "Eating for Beauty Habit! Winter Tangun Festival," at Shin-Okubo Budetige from November 17 to December 26. This event is set to feature special menu items inspired by the health benefits of Kagome's carrot juice, specifically the High Beta-Carotene variant.

The festival promises to be an exciting fusion of taste and nutrition, presenting a limited-time special dish called "Tangun Kimchi Nabe" at the popular Korean hot pot restaurant, Shin-Okubo Budetige. The festival's menu is crafted by esteemed Korean cuisine expert, Chef Hwang, who boasts over 380,000 followers on social media. His culinary creations are designed not just to create delicious dishes but also to promote health awareness in the bustling Korean culture hub of Shin-Okubo.

A Menu of Flavor and Nutrition

The standout dish, Tangun Kimchi Nabe, is expertly crafted to highlight the natural sweetness and richness of Kagome's carrot juice. This dish uses seasonal fresh carrots in combination with the carrot juice, which enhances the flavors without the need for added sugars. This delicious dish balances sweetness and spiciness perfectly, making it comforting and satisfying for customers. A delightful Tangun Mizukimchi will also be served as an appetizer. This refreshing dish combines the crispness of water kimchi with the gentle sweetness of the carrot juice, making it an excellent pre-meal treat.

Both the High Beta-Carotene carrot juice and the creative menu items offer a practical way to incorporate healthy eating habits into daily life. This collaboration provides an opportunity for guests to enjoy the taste and benefits of carrots in a festive setting.

Celebrate with Exciting Promotions

To commemorate this collaboration, all visitors to the event will receive a complimentary 200ml bottle of Kagome High Beta-Carotene carrot juice. Moreover, guests will also have the chance to engage with a special device called Veggie Check®, used to estimate vegetable intake, enhancing the health aspect of the festival. For those unable to visit, recipes for the Tangun Kimchi Nabe will be available on the official Kagome website to encourage at-home cooking and nutrition.

Kagome aims to inspire vegetable consumption, enhancing the daily lives of people even during the chilly winter months. This initiative reflects their commitment to encourage healthful eating through enjoyable and flavorful food experiences.

Festival Details

• - Dates: November 17 - December 26, 2025
• - Hours: Open daily from 11:00 AM to 11:00 PM (Last Order at 10:00 PM)
• - Location: Shin-Okubo Budetige, 2-2-7, Hyakunincho, Shinjuku-ku, Tokyo, Japan (2 minutes walk from JR Shin-Okubo Station)
• - Reservations: Available via their website here

Menu Highlights

• - Tangun Kimchi Nabe - Priced at ¥2,980 (excl. tax), this dish combines fresh carrots with the sweetness and richness of carrot juice in harmony with robust spices. It can be elegantly finished with rice or noodles for a comforting meal.

• - Tangun Mizukimchi served as an appetizer is a Korean staple, enjoyed year-round for its refreshing flavor and health benefits.

Special Campaign

During the festival, every patron will receive a complimentary 200ml bottle of Kagome High Beta-Carotene carrot juice. A limited number of customers ordering the collaborative menu will also receive a special Hwang's kimchi (100g) as a gift.

Creator’s Insight

According to a representative from Kagome, this partnership aims to introduce the deliciousness of carrot juice and its health benefits, hoping to broaden its fanbase through taste and culinary adventures. Chef Hwang expressed excitement at the opportunity to share his recipe crafted around the sweet notes of carrot juice, showcasing the delightful fusion of Korean cuisine and the nutritious goodness of carrots.

Both Kagome and Chef Hwang invite all to enjoy the joy of food and health at this wonderful collaboration, available in the heart of Shin-Okubo.

About Kagome and Shin-Okubo Budetige

Kagome, founded in 1899, has focused on utilizing the natural benefits of vegetables and fruits for crafting healthy and tasty products. Shin-Okubo Budetige, known for authentic Korean flavors, offers a rich cultural dining experience, attracting locals and tourists alike. Visit the official Kagome website for more information.