Introduction
In 2025, the trend for handmade rings underwent significant evolution, emphasizing the importance of personal experiences and high-quality craftsmanship. Located in Daikanyama, Tokyo,
Debut icci has provided a unique perspective on customer preferences, revealing key insights through a recent survey conducted among its clientele.
Customer Demographics
Age Distribution
The survey showed that approximately 68% of customers were in their 20s, showcasing a strong inclination towards handmade products among younger generations. Particularly noteworthy was the shift in which couples aged 26–30 became the primary demographic later in the year, illustrating a growing trend where young couples prioritize the process of creating something together over simply purchasing a ready-made product.
Geographical Sources
Approximately 76% of the clientele hails from the Kanto region, particularly from Tokyo's 23 wards. As the year progressed, more customers from these wards began to flock to the store, indicating its growing reputation as a trendy workshop destination where people seek both a unique experience and an opportunity to create personalized jewelry.
Favorite Gemstones
Popularity Ranking
Reflecting a strong preference for diamonds, over half of the customers (52%) opted for them in their ring designs. Other favorites included Ice Blue Diamonds, Moonstones, and Aquamarines, signifying a growing interest in personalized design choices, which allow couples to incorporate significant meanings or birthstones into their rings.
Ring Width Preferences
Trends Noticed
A significant trend emerged in the ring widths chosen by customers. The first half of the year favored rings with a width of 3mm, but the latter half saw a dramatic shift towards 2mm rings, which captured 38.1% of preferences throughout the year. This emphasized a growing affinity for delicate designs, aligning with current fashion trends favoring minimalistic 'skin jewelry' that blends well with everyday wear.
Conclusion
Reflecting on these developments, 2025 proved to be a year where couples increasingly valued the craftsmanship and intimacy associated with handmade rings. More than just a casual purchase, these pieces are seen as lifelong treasures. The record selection of diamonds reinforces this sentiment amid a rising trend of valuing unique, high-quality products over mass-produced options.
Survey Details
- - Target Group: Customers who created pairs of rings in 2025
- - Conducted by: icci Co., Ltd.
- - Method: In-house survey
- - Sample Size: 2,135 respondents
For further insights and to keep up with the latest trends in handmade rings, visit the official website of Debut icci:
Debut icci Daikanyama.