Experience the Fusion of Japanese Festivals and K-Beauty at 'K-BEAUTY Festival'

Experience the 'K-BEAUTY Festival'

From August 26 to September 16, 2026, a unique event called the 'K-BEAUTY Festival' will take place at the Omokado, a pop-up space on the third floor of Tokyu Plaza Omotesando in Shibuya, Tokyo. This experiential pop-up merges the lively spirit of traditional Japanese festivals with the contemporary allure of Korean beauty products, a captivating experience brought to you by COSME Re:MAKE, a company specializing in Korean cosmetics.

Unique Festival Experience

At the 'K-BEAUTY Festival', visitors can immerse themselves in various games reminiscent of Japan's local fairs, where they can engage in activities like scooping, fishing, and drawing lots, all with a Korean twist.

For three weeks, attendees can look forward to winning fabulous prizes, including cosmetics, skincare products, and inner beauty items, while enjoying the festive atmosphere. It's a perfect opportunity to create lasting summer memories, especially when dressed in traditional yukata attire.

Festival Highlights

During this event, renowned Korean cosmetic and skincare brands, such as rom&nd and SKIN&LAB, will feature alongside brands focused on inner beauty like FOODOLOGY. Exciting attractions include:

- Glitzy Cosmetics Scoop: Participants will have ten seconds to scoop up as many cosmetic items as possible from a pool of popular Korean products. Everything scooped will be theirs to take home!
- Hydrating Cosmetics Fishing: Using a fishing rod to catch a floating duck, participants will discover how many skincare items they'll win based on the number marked on the duck.
- Inner Beauty Lot Drawing: This traditional-style lottery lets participants pull a string to reveal what inner beauty items they have won, adding an element of surprise to their experience.

Pricing and Courses

Two main courses are available for participants:

- 2,000 Yen Course: Includes the Glitzy Cosmetics Scoop game.
- 3,000 Yen Course: Allows participants to choose a combination of two games, including either the Hydrating Cosmetics Fishing or the Inner Beauty Lot Drawing.

This year's festival also features a special SNS Gachapon Challenge, where participants can potentially win additional Korean cosmetics by sharing their festival experience on Instagram and following COSME Re:MAKE's official account.

Opening Day Special

On the opening day, the first 100 guests will enjoy a discounted rate of 1,000 yen for the 2,000 yen course. Moreover, anyone who attends in yukata throughout the festival period can also experience the 2,000 yen course for half price!

Overview of COSME Re:MAKE

Founded in 2008, COSME Re:MAKE has been leading the surge of Korean cosmetics into Japan, starting its import business in 2011. The company currently operates 11 stores across Tokyo and Kansai regions. The flagship store is located at the heart of Shin-Okubo, a hub for Korean culture.

As this festival is designed to channel the excitement of summer festivals while introducing the beauty of Korean products, attendees are encouraged to come along with friends and family to enjoy this colorful celebration. Don’t miss the chance to engage with K-beauty like never before!

Mark your calendars and prepare for an unforgettable experience at the 'K-BEAUTY Festival' from August 26 to September 16, 2026!