Introducing 'Depthsuru': A Revolutionary Marketing Solution Merging AI Research and Consumer Data

A Game-Changer in Marketing Research: 'Depthsuru'

In a strategic partnership aimed at revolutionizing marketing research, CCCMK Holdings and GMO Playad have launched 'Depthsuru.' This groundbreaking solution integrates the robust purchasing and behavioral data from V Point members with advanced AI capabilities. What sets 'Depthsuru' apart is its unique approach to online research, which allows for detailed segmentation of consumer insights based on real-time data and AI-generated follow-up questions.

This innovative service utilizes the existing V Survey for quantitative research, tapping into the vast pool of over 18.9 million V Point members who have provided consent to participate. Traditionally, marketing research has relied on two distinct processes: quantitative surveys, typically based on structured questionnaires, and qualitative interviews that dive deeper into consumer motivations. However, merging the results from these two methodologies has historically required considerable time and financial resources.

The launch of 'Depthsuru' addresses these challenges head-on. By merging V Point’s quantitative capabilities with GMO Playad's 'Depth X by GMO' AI-driven interview technology, businesses can now obtain a comprehensive view of their target audience with greater speed and efficiency. This hybrid research solution begins with V Point’s quantitative survey targeting, where respondents are segmented based on demographic and behavioral data. Once this is complete, selected participants receive tailored follow-up questions via the 'Depth X by GMO' platform.

How Depthsuru Works

1. Targeting: CCCMKHD converts purchasing behavior and demographic data into actionable insights, allowing for flexible segmentation tailored to specific research goals. It can adapt to various parameters such as age, income, interests, and more.

2. Quantitative Survey (V Questionnaire): Utilizing the V Survey, researchers collect quantitative data from identified V members. The strategy behind this phase includes testing hypotheses, comparative segmentation, historical data analysis, and satisfaction assessments.

3. Depth Interview (Depth X by GMO): Participants who approve their involvement in the second phase are smoothly directed to the AI-driven platform where their responses are dynamically probed. The AI not only gathers basic responses but also engages respondents with deeper, personalized questions like “What specifically did you find appealing about this product?” or “How did this service impact your daily life?”

4. Reporting: Comprehensive reports are generated, integrating both the quantitative and qualitative data into actionable insights. Businesses receive structured feedback through 'Survey Summaries,' 'Mind Maps,' and 'Insight Analytics Summaries'.

Why Choose Depthsuru?

The fusion of V Point’s extensive data and GMO Playad’s AI-driven depth interviewing offers unparalleled speed and cost efficiency in uncovering rich consumer insights. As businesses strive to adapt their marketing strategies in an increasingly competitive landscape, having access to such refined insights allows for more informed decision-making, especially in product development, advertising strategies, and service enhancement.

This integrated approach not only streamlines the research process but actively engages consumers at a deeper level, fostering a better understanding of their motivations, preferences, and pain points. As companies leverage the powerful combination of 'Depthsuru,' they will be better equipped to execute marketing strategies that resonate with genuine consumer sentiments and lead to stronger brand loyalty.

In summary, CCCMK Holdings and GMO Playad's 'Depthsuru' presents promising advancements for businesses looking to navigate the complexities of modern marketing. By harnessing large-scale data and innovative AI, marketers have a newfound opportunity to tap into the authentic voices of consumers and respond effectively to their needs.

For more information on this exciting venture, visit Depth X by GMO and explore the impactful implications of this hybrid research solution in your business strategy today.