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Join Our Free Online Seminar on Social CRM

KOBUSHI MARKETING LLC, based in Shibuya, Tokyo, is excited to announce a free online seminar led by its founder, Yusuke Inoue, aimed at transforming lost customers into valuable business assets through Social CRM strategies. Scheduled for August 18, 2025, at 7:00 PM, this 30-minute session is designed for marketing professionals, aspiring marketers, engineers, business leaders, and anyone interested in innovative business strategies.

The Essence of CRM Reimagined

In today’s fast-paced business environment, many organizations focus intensely on numbers and lead generation, often overlooking the fundamental essence of Customer Relationship Management (CRM): building relationships. This seminar will delve into the core principles of CRM while addressing common pitfalls associated with traditional approaches. Participants will learn why a shift towards a value-providing, trust-building strategy is critical for enhancing sales and customer engagement.

Cultivating Trust through the Farming Approach

Moving away from the short-term, hunter-like mentality prevalent in many sales teams, the seminar advocates for a more nurturing, farming-based approach. This method emphasizes gradual trust building and long-term relationship cultivation. Participants will gain insights into how to reframe lost customers and those with past interactions as hidden assets, thus opening up new avenues for business growth.

Key Takeaways

During this seminar, you will:

• - Understand the essence of CRM and how to overcome challenges in traditional methods.
• - Learn about the farming approach to sales, emphasizing trust and relationship building over quick gains.
• - Discover practical strategies for converting lost customers into valuable resources.

Speaker Introduction

Yusuke Inoue, the representative of KOBUSHI MARKETING, has a strong background in digital marketing and business strategy. Raised in Okayama, Inoue founded a music label and artist management company while studying at Chiba University, achieving annual sales of 120 million yen as COO. He later earned an MBA from Aoyama Gakuin University and has worked extensively in digital marketing and consulting. Inoue’s passion lies in creating meaningful connections through business, illustrated through initiatives like KOBUSHI BEER.

About KOBUSHI MARKETING

KOBUSHI MARKETING is committed to connecting people through its original craft beer, KOBUSHI BEER. The company hosts numerous business networking events, engaging over 4,000 local marketers and entrepreneurs annually. Their community initiatives also support around 65 growing venture firms through their 'Community Sponsor' program, leveraging a network of over 10,000 professionals from IT and creative industries.

Event Details

• - Date: August 18, 2025
• - Time: 7:00 PM – 7:30 PM (JST)
• - Cost: Free
• - Format: Online

How to Register

To secure your spot at this enlightening event, please register through Peatix at the following link: Event Registration

Don’t miss this chance to discover how to turn your lost opportunities into lasting business relationships. We hope to see you there!