Hisense Achieves Unprecedented Black Friday Sales with Large Screen TVs and Smart Home Innovations

Hisense's Record-Breaking Black Friday Sales

Hisense, a renowned leader in the consumer electronics and home appliances market, has once again proven its prowess by achieving remarkable sales during the Black Friday shopping phenomenon. The company's record-breaking performance is largely attributed to its dominant position in the large-screen television sector and the rising interest in its innovative smart home solutions.

During this year's Black Friday, Hisense showcased its stronghold in the global television market, experiencing unprecedented sales figures across various key markets. The surge in demand for premium large-screen televisions, especially those larger than 100 inches, was a significant driver of this success. For instance, sales in Australia surged by an impressive 106%, while South Africa saw Hisense clinching the number one spot in value share across major retail channels, including MAKRO, OKF, and HIFI. In Germany, the numbers were even more astounding, with a staggering 220% increase in year-over-year sales, allowing Hisense to take the lead on Amazon.

According to a report by Circana, Hisense recorded an incredible 94% increase in year-over-year sales in the United States, moving a remarkable 490,000 units. The demand for large-screen TVs continued to skyrocket, with the UK reflecting a significant increase in ultra-large and MiniLED technologies. Similarly, Mexico showed heightened interest in large-screen and premium products, especially MiniLED TVs and 85-inch models. A particularly noteworthy statistic was the astounding 7,504% growth in the sales of 100-inch TVs in the US. In Italy, the mid-to-high-end market saw an impressive surge, with MiniLED TV sales skyrocketing by 244%.

In addition to its success in the television segment, Hisense is also making waves in the smart home sector. One of the standout products this year was the BCD-522 refrigerator, which features a smart Wi-Fi mode that allows users to adjust the temperature remotely through the ConnectLife app. This model includes a food inventory system that empowers users to track food items, manage expiration dates, and receive notifications, thus simplifying smart kitchen management.

Hisense's innovative approach to enhancing consumer lifestyles has resonated well with buyers globally. In Germany, the company achieved its highest ever weekly sales figures for refrigerators, primarily driven by the growing demand for premium models. In France, the BCD-522 experienced significant traction, with sales increasing by 176% year-over-year, and it completely sold out in the UK.

With a commitment to delivering quality and cutting-edge technology, Hisense continues to strengthen its position as a leading global brand. According to Omdia, the company has maintained its status as the number one manufacturer of 100-inch TVs worldwide throughout 2023 and into the first three quarters of 2024. Operating in more than 160 countries, Hisense specializes in a broad range of multimedia products, household appliances, and intelligent IT information.

This Black Friday success not only highlights Hisense's market leadership but also sets a strong foundation for its continuous innovation in consumer electronics. As the demand for both large screens and smart home devices continues to expand, Hisense is poised to maintain its competitive edge and provide future consumers with even more groundbreaking products.