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Understanding How Asahi Building Wall's New Hiring Site Was Created

In a world increasingly dominated by large enterprises, specialized companies like Asahi Building Wall find themselves struggling to attract new talent. Their unique role in the construction sector, focusing on facade engineering, poses particular challenges for recruiting fresh graduates. This article highlights how they turned these challenges around with the aid of Korekara Co., Ltd., a company dedicated to providing comprehensive recruiting services.

The Challenges Faces by Asahi Building Wall

Asahi Building Wall, established in 1990, specializes in facade engineering using materials like GRC (Glass Reinforced Concrete). Despite their significant contributions to urban aesthetics by marrying intricate designs with structural integrity, they faced substantial hurdles in their recruitment processes:

• - Low Visibility: Being a niche business in a B2B environment, it was hard to stand out; potential candidates often overlooked them in favor of bigger companies.
• - Limited Applications: Their message failed to resonate with students interested in both technical prowess and design, leading to a lack of candidates matching their needs.
• - Outdated Site: Their hiring website had not been updated in nearly a decade, resulting in a failure to engage effectively with potential job seekers.

Given these challenges, a complete overhaul of the hiring site was deemed essential.

Strategic Overhaul: Connecting the Dots in Recruitment

In collaboration with Korekara Co., Ltd., Asahi Building Wall aimed to craft a comprehensive recruitment strategy. Instead of focusing solely on singular actions like social media engagement or site redesign, a cohesive approach was adopted, uniting various marketing aspects into a structured recruitment strategy. This tri-fold strategy comprised three essential steps:

1. Defining the Target Profile: Detailed identification of the desired candidate's traits and creating compelling messaging to attract them.
2. Building the Hiring Site: Developing an appealing site that aligns with candidates' mindsets and expectations, providing clear insights into job roles.
3. Enhancing Recruitment Channels: Utilizing the 'Chokusai' platform to drive traffic from social media directly to the new site, targeting the right audience efficiently.

Improving Candidate Experiences

To gauge their success accurately, extensive testing was conducted on various concepts. The winning concept, “The work you will do creates the scenery you see every day”, resonated profoundly, boasting over a 50% click-through rate—defining their brand identity effectively.

This conceptual clarity helped foster a distinctive narrative that would appeal to the right candidates, helping them understand the importance of facade engineering in remodeling landscapes.

Showcasing 'Realities on the Ground'

The newly designed hiring site incorporated visual tools like correlation diagrams to help prospective applicants grasp the complex relationships between different roles within the company easily. This transparency alleviates confusion and reveals the genuine voices of current employees through engaging cross-talk exchanges.

Testimonials from Asahi Building Wall

During an interview, Shiga, a leader in human resources at Asahi Building Wall, emphasized how this process empowered them to redefine their identity. He remarked, “Identifying ourselves as facade engineers helped clarify what makes us attractive to potential hires. This initiative has not only modernized our approach but has been a vital step towards distancing ourselves from traditional job boards.”

With the revamped site in place, Asahi Building Wall is currently optimistic about attracting students directly, looking forward to a future where candidate acquisition primarily relies on their updated platform rather than third-party recruiting sites.

About Chokusai

Furthermore, Korekara's unique tool, 'Chokusai', plays a pivotal role in attracting suitable candidates. It allows companies to engage directly with potential candidates, fostering high-quality connections via social media and web engagement. This approach opens doors to candidates who may not typically consider niche industries.

About the Companies

Asahi Building Wall Co., Ltd.

Established in 1990, Asahi Building Wall has carved a niche in facade engineering, providing innovative solutions that blend aesthetics with structural functionality. The company continues to push boundaries in architectural designs.

Website: Asahi Building Wall

Korekara Co., Ltd.

As a recruiting firm based in Shinjuku, Korekara stands out for its effective recruitment strategies, particularly through Chokusai, which provides direct engagement with potential candidates, significantly enhancing the hiring process.

Website: Korekara