Maximize Sales Success with KOBUSHI BEER and SparkLabo's New Business Card Service

Introduction

KOBUSHI BEER has joined forces with SparkLabo to introduce an innovative service designed to enhance the effectiveness of business card exchanges in the KOBUSHI BEER community. This collaboration aims to transition business card usage from simple collection to strategic engagement, which has shown remarkable potential to boost conversion rates, order values, and success in new market exploration.

Background of Service Development

In Japan, business cards hold significant importance as a fundamental communication tool in various industries. However, there exists a stark disparity in how effectively different sectors utilize them. Traditional fields such as manufacturing and finance boast a utilization rate exceeding 85%. In contrast, IT startups and e-commerce businesses hover around a mere 50%, while the creative sector lags further behind at 38%.
Moreover, the adoption rate of digital business cards is only 29%, indicating ample room for improvement in digital transformation. Many companies still treat business cards as mere collectibles, failing to tap into the wealth of business opportunities they represent. KOBUSHI MARKETING has embarked on a mission to address this gap by offering strategic business card utilization services that maximize sales outcomes.