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IgniteTech's New Approach to Khoros

On July 10, 2025, IgniteTech, renowned for its AI-driven enterprise software solutions, revealed a pivotal update about Khoros, the community management platform it acquired just a couple of months earlier. This initiative emphasizes not only technological advancement but also significant customer engagement and collaboration.

IgniteTech's CEO, Eric Vaughan, expressed a commitment to reshaping Khoros into a more valuable tool for its users, integrating AI capabilities to revolutionize the customer experience. With his leadership vision, he stated, "With the Khoros acquisition, we are offering more than just investment; we are reimagining the platform entirely. We engage with clients and field experts to apply operational discipline that has previously transformed business operations across various software companies. Our goal is to deliver large-scale AI-driven value that stays true to what made Khoros a market leader."

As part of this transformation, IgniteTech has accelerated the development of new AI functionalities within Khoros, ensuring these innovations resonate with customer needs. The updates focus on augmenting community interaction and modernizing k, thereby establishing a more supportive ecosystem for users. The cutting-edge architecture, named Aurora, supports these integrations uniquely designed for enhancing customer interactions with robust AI tools.

In line with their commitment to customer collaboration, IgniteTech expanded its relationship with Khoros's users, bringing in community advocate Michael Puhala to act as Principal Community Evangelist. His role will be to strengthen the communication between IgniteTech and its rapidly growing network of Khoros community professionals. “Khoros has a solid foundation, and witnessing IgniteTech harnessing this potential passionately excites me,” Puhala stated.

Beyond internal developments, IgniteTech is collaborating with Jake McKee, a world-renowned community strategist known for his impactful partnerships with companies like LEGO and EA Games. As a strategic advisor, McKee's expertise is expected to align Khoros's community strengths with IgniteTech's product vision, moving towards an AI-centric approach.

In addition to these strategic moves, IgniteTech has initiated sponsoring the World Community Leadership Conference during Community Week in London 2025, where influential community and customer leaders engage in discussions about the evolution of community management. This conference will serve as a platform for listening and understanding client needs, allowing IgniteTech to improve their service offerings.

Looking ahead, IgniteTech aims to craft the next iteration of Khoros, which includes moving from traditional support structures to AI-powered community ecosystems. The platform will allow brands to maintain their presence in AI-generated responses, enhance user-generated content curation, and drive engaged community participation. Although the Classic Community support will remain in place, IgniteTech is focused on ensuring that any migrations to the new platform only occur when the system fully meets user specifications.

In conclusion, IgniteTech's trajectory with Khoros is clear: a meticulous strategy centered on AI innovation, customer collaboration, and community empowerment. Vaughan encapsulated the vision by reiterating several times, “We are not just maintaining the existing model; we are actively constructing the future.”

About IgniteTech

IgniteTech stands out as a global enterprise software company harnessing AI. Since its rebranding in 2024, leveraging its history of strategic acquisitions, IgniteTech has launched major innovations, including Eloquens AI and MyPersonas, affirming its commitment to AI-driven solutions designed to propel organizations globally. For more inquiries, you can reach IgniteTech via email at [email protected]

About Khoros

The award-winning platform from Khoros empowers brands to connect with their customers across various digital channels seamlessly. By utilizing advanced automation and AI, Khoros fosters consistent, personalized interactions between brands and their audiences while serving a plethora of globally recognized enterprises, including a considerable number of Fortune 100 companies. Khoros was acquired by IgniteTech in May 2025. To learn more, visit https://khoros.com.