The Path Towards Electrification: Readiness of American Homeowners and Required Education on Benefits

The Path Towards Electrification: Readiness of American Homeowners and Required Education on Benefits



As concerns about climate change grow, addressing energy-related emissions from homes and vehicles has become a critical focus. Recent research highlighted that approximately 42% of such emissions stem from American households, pointing to a significant opportunity for homeowners to contribute to positive environmental changes. This article delves into the findings of a recent study conducted by the Ad Council Research Institute (ACRI) in collaboration with Rewiring America, targeting homeowners’ readiness to transition from gas to electric appliances.

Understanding Homeowners' Attitudes



The study, a mixed-methods research involving over 5,000 homeowners, aimed to gauge the awareness, attitudes, and intention behind electrification. Initial results showed that most homeowners are not only familiar with the concept of

Topics Policy & Public Interest)

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