UPWARD Funding News
2025-07-01 06:52:18

UPWARD Secures About $117 Million to Enhance Field Sales SaaS Solutions

UPWARD Secures Significant Funding for Enhanced Sales Solutions



UPWARD Inc., a Tokyo-based company focusing on field sales technology, has recently closed a funding round amounting to approximately 11.7 billion yen (around $117 million). This financing aims to accelerate the development of AI features specifically catered to field sales professionals, enhancing their operations and efficiency.

Funding Details


The most recent funding round was supported by new investors, including the RJ Value Plus No. 1 Investment Limited Partnership operated by J Growth Co., Ltd., as well as existing investor NVCC No. 10 Investment Limited Partnership managed by Japan Venture Capital Co., Ltd. Notably, Salesforce Ventures, the investment arm of Salesforce, also contributed to this investment round. The funding is crucial for UPWARD as it seeks to refine its sales engagement solutions and drive further growth in a competitive market.

Future Strategy


With the recent funding, UPWARD plans to intensify its focus on combining geolocation technology with artificial intelligence in developing innovative features for field sales. By automating the recording of customer interactions using smart devices and AI, UPWARD aims to create new opportunities for engagement. This initiative allows field sales representatives to concentrate on direct customer-facing activities, thereby improving customer satisfaction and maximizing sales revenue.

By providing industry-specific solutions, UPWARD seeks to address the challenges faced by field sales teams across diverse sectors. This targeted approach is expected to enhance the effectiveness of sales strategies, making UPWARD a valuable partner for businesses looking to innovate their sales processes.

Transforming Field Sales with UPWARD


UPWARD is an AI-based sales support service specifically tailored for outside sales and visits. It offers an innovative solution powered by its proprietary advanced geofencing technology, which automates the recording of customer touchpoints. The platform is currently utilized by over 400 companies, primarily large corporations that rely on in-person customer interactions as their main sales channel. UPWARD serves as a next-generation foundation for sales digital transformation (DX).

For more information, visit the UPWARD service site here and view the UPWARD introduction materials here.

About UPWARD Inc.


Founded with the vision to "unlock the creativity of field workers and accelerate growth for companies and society," UPWARD Inc. specializes in providing DX services that solve challenges faced by field workers who create value through offline customer interactions. By harnessing technology, UPWARD aims to create an environment where employees can perform their tasks using just a mobile device, enabling them to thrive regardless of their location or circumstances.

Company Overview


  • - Company Name: UPWARD Inc.
  • - CEO: Ryusuke Kaneki
  • - Location: Marunouchi Eiraku Building, 26th Floor, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo, Japan
  • - Business Focus: Development and provision of the sales engagement service "UPWARD."
  • - Website: UPWARD Corporate Site

With the latest funding, UPWARD is poised to redefine the landscape of field sales technology, ensuring that field sales professionals are not only equipped with the right tools but are also empowered to create lasting connections with their customers.


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Topics Business Technology)

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