Chili's and Spire Motorsports Rev Up for Race Season with 'Dente

Chili's® Grill & Bar and Spire Motorsports Unite for an Exciting Racing Season

Chili's® Grill & Bar is back in the NASCAR spotlight, set to launch a thrilling racing season on March 1 at the Circuit of the Americas in Austin, Texas. This year, Chili's is bringing along its iconic margarita, the Presidente, packaged in its lively 'Ride the 'Dente™' theme, all while partnering with Spire Motorsports and driver Carson Hocevar. The event promises high-speed action and a celebration of the flavors that Chili's fans know and love.

Chili's boasts the title of the leading restaurant brand for margarita sales in the U.S., with nearly 30 million Presidente margaritas sold in just 2025. Since its debut in 1994, the Presidente has become a hallmark choice among patrons, featuring a vibrant blend of reposado tequila, brandy, and orange liqueur, complemented by its signature blue shaker for a never-ending pouring experience.

A Fresh Look for 2026

This upcoming season, fans will be thrilled to see a revamped design on the 'Dente-themed car. The No. 77 Chevrolet ZL1 will showcase a classic black and white color scheme, adorned with the recognizable Ride the 'Dente logo and pepper vines that echo the restaurant’s vibrant history. These updates not only enhance the racing aesthetic but also pay tribute to the legacy of Chili's founder, Larry Lavine.

Hocevar, who has previously driven the 'Dente car, reflects on the excitement of the partnership: "We love how fans embraced the 'Ride the 'Dente' campaign. It represents not just the energy of racing but also the delicious experience at Chili's. This year, our black-and-white design embodies that racing spirit more than ever."

The racing weekend will kick off drawings of action-packed excitement as the No. 77 car takes on Austin’s challenging road course, capped off with 95 laps of thrilling racing on race day. For those who find themselves in the Austin area, there will be multiple opportunities to see Hocevar and the 'Dente car in action over the race weekend.

Celebrating Success and Community

Chili's not only aims to celebrate its partnership with Spire Motorsports but also highlights the dedication of the hardworking employees who deliver the brand's authentic experience day in and day out. The names of nearly 1,100 general managers at Chili's corporate locations will be integrated into the pepper logos on the car’s doors, a testament to the brand's community-oriented values.

The upcoming race is more than just a competition; it's a multi-year partnership extension for Chili's and Spire Motorsports. This commitment showcases how the restaurant brand continues to dive into the realm of sports marketing, making fans feel connected to both racing and the culinary delights offered at their locations nationwide.

As Chili's sets for another round in NASCAR's high-speed circuits, the connection between flavor and thrill becomes ever clearer. With its continuous innovations and brand presence, Chili’s looks forward to serving fans both on and off the track.

What’s Next?

Chili's guests not attending the race weekend in Austin can still savor the essence of the 'Dente experience by visiting their local Chili’s, where the Ride the 'Dente margarita will continue to brighten their dining experience. As they toast to the season ahead, Chili's aims to elevate its brand in ways that resonate with every racing fan and food enthusiast alike.

In the words of Hocevar, "I cannot wait to show everyone the updated Chili's Ride the 'Dente Chevy. It’s a unique blend of detailed racing attire and fun that perfectly matches the spirit of our races and the flavors of Chili's. Enjoying a margarita with friends after a race is a feeling unlike any other, and I’m proud to represent a brand I truly love."

Cheers to a successful racing season, and may the best flavors win!