Adapting to the Changing Recruitment Landscape: A Webinar for HR Professionals

In a rapidly evolving workforce, organizations must rethink recruitment strategies to stay ahead. Tenshoku Market, a company dedicated to solving social issues related to employment through business, is organizing an informative online seminar titled 'Navigating Recruitment in a New Era: Identifying What Makes Companies Attractive' on July 30, 2025. This event aims to highlight recruitment branding and the strategic utilization of social media (SNS) in the hiring process.

As the labor market undergoes transformations, the approach to recruitment has shifted from merely filling positions to adopting comprehensive branding strategies that present companies as compelling employers. Nowadays, it's not enough for potential hires to rely solely on official communications. Generation Z candidates, in particular, prefer to investigate the authentic atmosphere of a workplace through social media, looking for genuine insights that reflect the real experiences of current employees.

This webinar offers a deep dive into the new rules shaping recruitment today and the critical need for effective recruitment branding. Participants will gain insights into how SNS can function as a powerful tool in attracting top talent. The event will feature five key segments:

1. Why Branding is Essential for Recruitment Today: Discussing how the shift in candidate expectations necessitates robust employer branding strategies.
2. SNS: The Ultimate Weapon for Recruitment Branding: Exploring how social media platforms can enhance brand visibility and authenticity in the hiring process.
3. Crafting an Effective SNS Content Strategy: Strategies for developing content that resonates with potential applicants and showcases corporate culture effectively.
4. Introducing SNS Operational Services for Immediate Implementation: Practical guidance on how to leverage external services for SNS effectiveness in recruitment.
5. Interactive Talk Session: A Q&A segment where experts discuss real-world challenges and solutions regarding modern recruitment practices.

Speaker Profiles

- Seita Tsurimoto (CEO of MIGUSHI): With experience in various industries, including real estate and consumer goods while working at Hakuhodo, Seita founded MIGUSHI in 2021 to focus on branding and project development that elevates corporate value.

- Kota Nakagawa (SNS Management Specialist at Tenshoku Market): An eminent figure in social media management, Kota boasts a following of over 40,000 and currently aids companies in crafting effective SNS recruitment strategies.

- Kazuki Saito (Chief Analyst at Tenshoku Market): A former systems engineer turned workforce market analyst, Kazuki utilizes data to identify recruitment trends and improve hiring outcomes through insightful analysis.

Event Details

- Title: Recruiting in an Era Where Processes are Simplified and Faster
- Date & Time: July 30, 2025, from 14:00 to 15:00 JST (available for access 10 minutes prior)
- Format: Online
- Cost: Free
- Organized by: Tenshoku Market
- Registration: Available via This Link

About Tenshoku Market

Tenshoku Market focuses on recruitment consulting, helping over 20,000 companies enhance their hiring capabilities through tailored branding and marketing strategies. Their recruitment platform, tenichi, along with a variety of advertising and job site services, has been developed to assist businesses in attracting the right talent. Based in Shinjuku, Tokyo, and founded in 2006, Tenshoku Market aims to solve employment issues through innovative HR Tech initiatives.

With an extensive service range including talent acquisition consulting, job advertisement operations, and site development, Tenshoku Market is poised to support businesses in navigating the complexities of modern recruitment. For more information, visit Tenshoku Market Website.