#Japan #Tokyo #Virtual Try-On #Perfect Corp #Tom Ford

Perfect Corporation Joins Forces with Tom Ford Fashion

In a significant move set to transform the eyewear shopping experience, Perfect Corporation has announced its partnership with Tom Ford Fashion. Under the slogan "Making Lives More Beautiful," Perfect aims to integrate its state-of-the-art virtual try-on technology into Tom Ford’s eyewear category on e-commerce platforms. This revolutionary feature is slated for implementation across markets including the United States, Canada, and Europe by the end of 2025.

Reducing Image Gaps with Virtual Try-On Technology

Enhancing Customer Confidence

The collaboration enables Tom Ford Fashion to effectively reduce the image gap associated with online shopping, where consumers often feel uncertain before making a purchase. By utilizing Perfect's virtual try-on tech, customers can try various sunglasses from the comfort of their homes using standard web browsers. This experience allows users to overlay different frames on their own faces in real-time, enabling them to easily assess the suitability of styles and designs.

This step addresses one of the primary challenges of online clothing and accessory purchases: the difficulty in gauging how items will look when worn, thus providing reassurance that can lead to informed purchasing decisions.

Customized Virtual Experience Reflecting Brand Identity

One of the standout features of the virtual try-on solution is its high level of customization which allows seamless integration with Tom Ford Fashion's e-commerce site. The technology can be tailored to match the site’s design and tone, ensuring that the brand's distinctive aesthetic is maintained while delivering an immersive virtual try-on experience.

Moreover, the solution incorporates an automatic measurement function for PD (Pupil Distance), crucial for accurately displaying eyewear dimensions. By adapting the frame visualization according to a user's pupillary distance, Perfect's technology replicates a realistic fit, effectively minimizing discrepancies that can lead to unsatisfactory purchases and potentially high return rates.

This strategic incorporation addresses the growing consumer demand for online shopping experiences that mirror the reassurance of trying products in-store before buying.

Building Lasting Relationships with Customers

In a statement, Alice Chang, Founder and CEO of Perfect Corporation, emphasized the significance of this partnership: "Tom Ford Fashion is among the leaders in the luxury eyewear market. This collaboration epitomizes our shared vision of enhancing the purchasing experience through technology. Our 3D virtual try-on solution provides high precision and intuitive usability, thereby supporting brands in showcasing their products online in a way that closely resembles in-store experience. We hope that brands like Tom Ford can deepen customer connections through personalized digital experiences."

About Perfect Corporation

Founded in 2015, Perfect Corporation is a technology firm dedicated to enhancing consumer experiences in beauty and fashion. The company offers AI skin analysis, virtual try-on services, and personalized solutions for cosmetics, fashion brands, retail outlets, salons, and clinics. Its mission, driven by "Beautiful AI," focuses on improving the lives of consumers through innovative technology.

With operations in Japan, North America, Europe, China, Taiwan, and India, Perfect Corporation has expanded its services to over 60 countries by 2025. The company uniquely merges beauty and technology, forming a platform that connects consumers with brands in unprecedented ways. To date, their services are used by over 700 brands, offering virtual try-on experiences for more than 800,000 cosmetic items, with an astounding annual volume exceeding 10 billion uses.

Additionally, Perfect's commitment to promoting digital transformation through virtual try-on solutions aligns with sustainable practices in the beauty industry, effectively supporting reductions in plastic use and CO2 emissions. This ethos is reflective of Perfect Corporation's dedication to creating a more enjoyable and sustainable living environment.