#Japan #Osaka #Mammut #Outdoor #FM802

Mammut's First Collaboration with FM802

Outdoor brand Mammut has proudly announced its sponsorship of the upcoming FM802 MEET THE WORLD BEAT 2026, marking its first collaboration with the popular music festival. With a rich history dating back to 1862 in Switzerland as a rope manufacturer, Mammut has consistently delivered innovative outdoor apparel and equipment for over 160 years. The brand's motto, "Rise with the Mountain – Challenge is Life," emphasizes supporting individuals in their growth through various challenges, offering high-performance products and fresh concepts.

The theme for the Spring/Summer 2026 season, "DO IT ANYWAY – Live the Way You Love," resonates deeply with lovers of the mountains, celebrating the exhilaration that nature brings. Throughout this season, Mammut remains committed to supporting individuals who are pushed to reach new heights.

Mammut’s Contribution to Outdoor Culture in Kansai

As part of its expansion, Mammut plans to open two new stores in the Osaka region in spring 2026: "Mammut Shinsaibashi" on April 25, and "Mammut Lalaport EXPOCITY" on May 1. Continuing their presence in Osaka, these launches will bring the total to three stores in the area, including the existing Mammut Osaka store.

In conjunction with the launch of these new locations, Mammut is excited to sponsor the FM802 MEET THE WORLD BEAT 2026, a leading outdoor music festival in Kansai. Both the festival and Mammut share a common ethos: enjoying life to the fullest, outdoors. This partnership aims to amplify the outdoor spirit of Kansai by reflecting their mutual values. Furthermore, Mammut promotes an "active lifestyle that seamlessly connects urban living and nature," striving to permeate this concept through festival sponsorships, outdoor lifestyle promotions via FM802, and the new retail spaces.

Mammut chose FM802 as a partner based on their shared commitment to authenticity, despite music and outdoor activities seeming worlds apart. This alignment enhances the richness of their users’ lives, serving as the foundation for this multifaceted promotional initiative.

Four Key Projects in the Promotion

1. Pre-Event for MAMMUT Shinsaibashi Opening on April 22
- Ahead of the grand opening on April 25, a media-only pre-event will be hosted at the Quartz Shinsaibashi landmark. This exclusive event will feature FM802 DJ Daiki Higuchi and model Eru Aoba, highlighting the allure of hiking in Kansai and showcasing the elegance of Swiss design.
- Schedule:
- 15:00 - 15:30: DJ Session with Daiki Higuchi
- 15:30 - 16:00: Special Talk Session with Eru Aoba and Daiki Higuchi
- 16:30 - 17:00: Free Viewing and Media Interviews



2. FM802 Radio Segment from April 21 to May 12
- The popular FM802 program, -THE NAKAJIMA HIROTO SHOW- 802 RADIO MASTERS, will feature a four-week segment titled "MAMMUT OWN YOUR WAY," showcasing the new store, product highlights, and exclusive listener giveaways. This aims to bring the Mammut experience closer to fans.

3. Pre-Event for MAMMUT Lalaport EXPOCITY Opening on April 30
- This event introduces the innovative store concept at EXPOCITY with a panel discussion featuring comedian DJ Ichirou Yatsui, climbing YouTuber Mayumi Yamashita, and YAMA HACK editor Rintaro Osako, focusing on the charm of hiking in Kansai.
- Public Invitation: General public and Mammut Members can apply, with a registration window open until April 20.

4. Exclusive Collaboration T-shirts at the Festival
- A special collaboration T-shirt for FM802 MEET THE WORLD BEAT 2026 will be available. This includes exclusive items available before the event at Mammut’s newly opened stores and unique designs for on-site sales at the festival. The T-shirts encapsulate the event’s spirit, providing festival-goers with a memorable keepsake.

About Mammut

Mammut has been at the forefront of outdoor gear for over 160 years, consistently prioritizing safety and innovation across its products. Their offerings, ranging from apparel and footwear to climbing hardware, provide extraordinary experiences in nature. With a strong retail presence in Japan’s key cities, Mammut continues to expand its community of outdoor enthusiasts. Learn more about their heritage and mission at Mammut's official site.