Celebrating Resilience: J.R. Dunn Jewelers Unveils Florida's Largest Independent Jewelry Store

A Milestone in Jewelry History



J.R. Dunn Jewelers has made waves in the jewelry industry with the grand opening of its new flagship showroom, making it the largest independent jewelry store in South Florida. This event signifies not just a business milestone but a fulfillment of a dream envisioned by the late co-founder James "Jim" Dunn.

A Testament to Family Legacy


The new showroom is a proud realization of Jim's vision, reinventing the jewelry shopping experience. Jim's wife Ann Marie and their son Sean Dunn, who now serves as the president of the family-owned business, have realized this dream across a sprawling 14,000 square feet of luxury retail space that embodies the values that have guided the Dunn family for decades.

Jim and Ann Marie initially opened their first jewelry store in 1969 in a small Massachusetts house with nothing but their life savings of $10,000. The couple faced a daunting challenge within their first year when their store was burglarized, resulting in a loss that included their customers' repairs. Their determination to fulfill their commitments led them to repay every customer out of pocket, solidifying their reputation for integrity.

Overcoming New Challenges


Fifty years later, the Dunn family faced another setback just before the grand opening of their new showroom—a truck smashed into the building in a late-night burglary attempt. Drawing from their family’s history of resilience, Sean decided to push forward. "We built a temporary wall, cleaned up, and opened on schedule. That's who we are," he stated, embodying the spirit of his parents that has characterized the business from its inception.

A New Luxury Experience


The new showroom offers clients a sophisticated retail experience, featuring a wide array of jewelry, bridal collections, and Swiss timepieces, all while paying homage to the company’s rich heritage. Key highlights include:
  • - Rolex Environment: Two private viewing rooms and a transparent window into an on-site Rolex studio, hosted by a trained watchmaker who showcases watchmaking with precision.
  • - TUDOR Corner: An expanded area dedicated to showcasing Swiss TUDOR timepieces.
  • - Breitling Boutique: A dedicated space with a full Breitling Bar, marking J.R. Dunn as one of Florida's elite Breitling partners.
  • - Bridal Salon: Naturally lit with expansive windows for the ideal viewing of diamonds.
  • - The Heritage Lounge: Featuring the original signage from the early days of the Dunn’s business and artifacts that tell their family's story.

A special design atelier led by award-winning designer Robert Pelliccia, who is also Ann Marie’s brother, elevates their offering, allowing customers to design bespoke jewelry pieces.

Honoring Their Past and Future


Ann Marie Dunn reflects on this new chapter by stating, "This showroom is a tribute to Jim. It reflects his spirit, warmth, and welcoming nature built on integrity. It's the result of the hard work Jim and I invested in together to create J.R. Dunn Jewelers."

Now entering its second generation, J.R. Dunn Jewelers continues to grow while adhering to its founding principles of hospitality, craftsmanship, loyalty, and customer service. Sean Dunn remarked, "This new showroom celebrates the past while paving the way for the future of our company and community. We built this space to honor my parents and to serve our clients with the utmost care, continuing my father's dream."

About J.R. Dunn Jewelers


Family-owned and operated since 1969, J.R. Dunn Jewelers has become a well-established name in the luxury jewelry market. Located in the heart of South Florida, the flagship store holds the prestigious title of Official Rolex Jeweler while offering high-end brands like Roberto Coin, Gucci, Breitling, and TAG Heuer. As one of the pioneering omni-channel retailers in the industry, J.R. Dunn provides exceptional service to a global clientele, ensuring each customer feels celebrated during their most cherished moments. For more details, visit the showroom or their website here

Topics Consumer Products & Retail)

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