August 2026 Popular Insurance Rankings Released by Sasuke Financial Lab

August 2026 Popular Insurance Rankings Released

Sasuke Financial Lab, based in Chiyoda, Tokyo, has officially announced the popular insurance rankings for August 2026, as featured on their comprehensive insurance comparison site, Lify. The rankings cover a wide range of insurance categories and reflect products that have gained significant traction during the first half of the year.

Ranking Methodology

The data utilized for the rankings was compiled from new contracts made via Lify between January 1, 2026, and June 30, 2026. Only policies that achieved a notable number of agreements are included, ensuring the rankings highlight products that are truly popular among consumers.

While some products may not appear on the list due to discontinuation by the insurance company or other factors, rest assured that all rankings are based on aggregated data from fully compliant contracts. For revised insurance products, totals may combine old and new contracts for accurate representation.

Top Insurance Categories and Rankings

The rankings span several categories, including life insurance, health insurance, and auto insurance, each with its own standouts.

Life Insurance Rankings

1. Term Life Insurance:
- 1st Place: Hanasaku Term | Hanasaku Life
- 2nd Place: Click Term Neo (Online Application Only) | SBI Life
- 3rd Place: Term Insurance Platinum | Zurich Life

2. Funeral Insurance:
- 1st Place: SBI Ikikik Short-term Death Insurance | SBI Ikikik Short-term Insurance
- 2nd Place: Olive's Funeral Insurance | Olive Short-term Insurance
- 3rd Place: Easy Start! Funeral Insurance (1-Year Term) | Memory Road Life

3. Whole Life Insurance:
- 1st Place: Whole Life Insurance Rise | ORIX Life Insurance
- 2nd Place: Whole Life Insurance EnCan | ORIX Life Insurance
- 3rd Place: Whole Life Insurance Platinum | Zurich Life

Health Insurance Rankings

1. Medical Insurance for Women:
- 1st Place: Cure Lady Next | ORIX Life Insurance
- 2nd Place: Life Net Women's Medical Insurance | Life Net Insurance
- 3rd Place: Life Net Women's Whole Life Medical Insurance | Life Net Insurance

2. Critical Illness Insurance:
- 1st Place: Three Major Diseases Insurance Premium Z | Zurich Life
- 2nd Place: Neo de Karada Eru | Dai-ichi Neo Life
- 3rd Place: Neo de 3 Diseases Support | Dai-ichi Neo Life

Auto Insurance Rankings

1. Car Insurance:
- 1st Place: Adult Car Insurance | SOMPO Direct
- 2nd Place: Sony Insurance Comprehensive Car Insurance | Sony Insurance
- 3rd Place: Super Car Insurance | Zurich Insurance Company

2. Motorcycle Insurance:
- 1st Place: Strong and Gentle Motorcycle Insurance | Mitsui Direct Insurance
- 2nd Place: Super Motorcycle Insurance | Zurich Insurance Company
- 3rd Place: AXA Direct Comprehensive Car Insurance | AXA Insurance