Stanley 1913 Teams Up with Arsenal for Exciting New Partnership

In a thrilling development for football fans and lifestyle enthusiasts alike, global lifestyle brand Stanley 1913 has officially announced a multi-year partnership with Arsenal FC, one of the most storied football clubs in history. This partnership symbolizes shared values of community and a passion for innovation, with a specific focus on creating a unique product line that resonates with supporters around the globe.

Launching with immediate effect, the Stanley 1913 x Arsenal collection features an array of high-performance drinkware and barware, crafted with care to celebrate the Arsenal fan base. Each product in the lineup draws inspiration from the club’s iconic kit colors, providing both style and functionality for supporters whether they are at home or cheering from the stands.

Juliet Slot, who serves as the Chief Commercial Officer at Arsenal, expressed enthusiasm for the partnership, stating, "We’re proud to partner with Stanley 1913, a globally-recognized brand known for its quality, performance, and style. Together, we aim to create a sense of belonging and community, bringing our fans exclusive products that enhance their experience as supporters."

Stanley 1913’s General Manager for EMEA, Ben James, echoed this sentiment, emphasizing the cultural significance of the partnership. "Football is more than just a game in Europe; it's a lifestyle. This collaboration allows us to link our heritage with that of Arsenal, celebrating the shared passion for innovation and community."

A notable aspect of this partnership is Stanley 1913's commitment to sustainability. As part of this collaboration, Stanley 1913 branding will be prominently displayed at both Premier League and Women's Super League fixtures held at the Emirates Stadium starting from the upcoming 2025/2026 season. It marks Stanley 1913's inaugural venture into stadium retail, with ambitions to expand their presence in the football culture across Europe while championing less plastic waste on match days. This initiative aligns with Arsenal's goal of achieving a net-zero target approved by the Science Based Targets initiative (SBTi).

The inaugural Stanley 1913 x Arsenal collection includes a variety of thoughtfully designed products:

  • - Stanley 1913 x Arsenal Quencher® ProTour Flip Straw Tumbler (1.2L / 40oz): Perfect for on-the-go supporters, this leakproof tumbler comes with a flip straw lid, packaged in Arsenal Red, making it ideal for both match day and daily hydration needs.

  • - Stanley 1913 x Arsenal Quencher® ProTour Flip Straw Tumbler (0.6L / 20oz): A more compact version of the larger tumbler, this smaller product maintains the same leakproof design, making it a great choice for casual watch parties or quick outings.

  • - Stanley 1913 x Arsenal IceFlow™ Bottle with Fast Flow Lid (0.7L / 24oz): This lightweight option features a fast-flow opening and a carry handle, catering to training sessions and travel on match days.

  • - Stanley 1913 x Arsenal Stacking Tumbler (0.47L / 16oz): With a versatile stackable design, this tumbler adapts perfectly to the demands of match-day coffee runs and post-game celebrations.

The complete collection is available for purchase starting today at both Arsenal's official website and Stanley 1913’s online store. Fans are encouraged to follow Stanley 1913 on Instagram for additional updates and product details.

This partnership marks an exciting milestone for both Stanley 1913 and Arsenal, combining the love of football with a commitment to quality craftsmanship and sustainable practices. Whether at home watching the game or celebrating with fellow fans at the stadium, the Stanley 1913 x Arsenal collection allows supporters to carry their passion with them every step of the way.

Topics Consumer Products & Retail)

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