#Japan #Tokyo #SHEL'TTER #NEDALI TOKYO #Asian Culture

Unveiling NEDALI TOKYO: A Hub for Next-Gen Asian Culture

In the heart of Omotesando, located on the second floor of the SHEL'TTER flagship store at Tokyu Plaza, a new select shop titled NEDALI TOKYO has made its debut. This unique shop-in-shop is themed around Cross Border and aims to introduce the next generation of Asian culture. Managed by Baroque Japan Limited, NEDALI TOKYO is positioned to share the vibrant interplay between Seoul's trends and Tokyo's timeless appeal.

The Essence of NEDALI TOKYO

NEDALI TOKYO embraces the concept of CROSS BORDER, focusing on the exciting world of K-Beauty, which has captivated global audiences. At its opening, the shop features a curated selection of the latest cosmetics, including exclusive brands making their Japanese debut. But that’s just the beginning—after the launch, the store plans to continually evolve its offerings, highlighting high-quality J-Beauty products that embody the standards for which they are known.

Cosmetics Selection

The cosmetics lineup at NEDALI TOKYO includes an impressive array of brands, such as:

• - AOU
• - BANILA CO
• - hince
• - ROM&ND
• - LUMMIR
• - DEAR DAHLIA
• - And many more!

Each selected brand not only promises quality but embodies the exciting spirit of contemporary Asian beauty trends.

Skincare Lineup

Moreover, the skincare assortment features renowned names like:

• - COSRX
• - SKIN1004
• - anua
• - medicube
• - Parnell

Here, customers can explore skincare staples that have earned their way into the hearts of beauty enthusiasts.

Specialty Masks

NEDALI also specializes in face masks from beloved brands like MEDIHEAL and Biodance. Each product ensures a pampering experience and contributes to the shop's overarching mission of promoting a healthier skin regime infused with Asian skincare philosophy.

Exciting Opening Events

As part of its opening festivity, NEDALI TOKYO has planned several exclusive promotions:
1. Visit Giveaway: The first 500 visitors to NEDALI will receive a mini experience set by simply following their official Instagram account and tagging their stories. Don’t miss out as supplies are limited!
2. Purchase Incentives: Customers who make a purchase will receive a special gift tailored to their spending—also while supplies last.
3. Original Shopper: Every item bought at NEDALI will come in an original shopping bag, and shoppers spending over ¥5,000 will be eligible for a complimentary gift box!
These unique incentives are set to create an engaging shopping experience that connects with the essence of the brand.

Store Information

Location: 4-30-3 Jingumae, Shibuya-ku, Tokyo 150-0001, The SHEL'TTER TOKYO at Tokyu Plaza Omotesando, 2F.
Access: A short walk from Harajuku Station (4 minutes), Meiji-Jingu-mae Station (1 minute), and Omotesando Station (7 minutes).
Opening Hours: 11:00 AM - 8:00 PM.

The SHEL'TTER TOKYO Experience

NEDALI derives its name and spirit from the flagship SHEL'TTER store, which has been operating since 2012. Recently renovated in March 2023, this global flagship blends various cultural elements and promotes a creative synergy between digital and physical shopping experiences.
NEDALI TOKYO enhances this environment by offering both fashion and beauty, ensuring a holistic cultural immersion that reflects the creativity of contemporary Asian culture.
Whether you’re a local resident or a visitor, NEDALI TOKYO and the SHEL'TTER TOKYO together represent a vibrant community where fashion and beauty converge in captivating ways.

To learn more about SHEL'TTER, check out their official Instagram @sheltter_official and visit The SHEL'TTER TOKYO special page for updates.