#USA #Houston #Cold Storage #We Store Frozen #Blue Barrel Tequila

We Store Frozen: A Cold Storage Solution for Emerging Food Brands

In the competitive logistics landscape, many cold storage providers are primarily focused on giants like Walmart and Nestlé. However, We Store Frozen, a Houston-based logistics company, is taking an innovative approach by directing its efforts toward supporting small and mid-sized food and beverage businesses. This unique strategy not only sets them apart but also establishes them as a critical ally for startups looking to make their mark in the industry.

More Than Just Storage

We Store Frozen is redefining the concept of cold storage by positioning itself as an incubator. They provide a supportive environment that allows both Business-to-Business (B2B) and Business-to-Consumer (B2C) suppliers to thrive. Instead of simply offering storage solutions, the company is dedicated to helping brands grow, scale, and secure national distribution channels.

A Success Story: Blue Barrel Tequila

A prime example of We Store Frozen’s impact is the case of Blue Barrel Tequila, a startup that began with a mere two pallets in their facility. Unlike traditional providers who might overlook smaller clients, We Store Frozen saw the potential in Blue Barrel and extended the same quality of service they offered to larger clients. This decision proved fruitful; within just six months, Blue Barrel secured distribution with Spec's, one of the world's leading liquor retailers, marking a significant milestone in their journey from startup to established brand.

Aaron Stephen Bancroft, CEO of Blue Barrel Tequila, emphasizes the importance of the support received from We Store Frozen. He stated, "This product comes from the highlands of Jalisco and is imported by three Houston-based entrepreneurs. The service and support we've received from We Store Frozen — they treated us like a top client even when we only had two pallets — made all the difference."

Anna Malach, the Vice President of Sales at We Store Frozen, echoed the sentiments of Bancroft, highlighting the pride they feel in fostering the growth of brands like Blue Barrel.

The We Store Frozen Advantage

The key to We Store Frozen’s success lies in several crucial factors:

• - Welcome to Startups: No matter the size, whether it’s two pallets or two thousand, solutions are tailored to meet the unique needs of every brand.
• - Supportive Growth: Their logistic support is designed to expand in conjunction with their customers, ensuring seamless growth as businesses scale up.
• - Comprehensive Solutions: They manage everything from storage to distribution, allowing brands the freedom to concentrate on sales and brand building.
• - Combination of Technology and Care: We Store Frozen employs innovative, technology-driven operations paired with a personalized approach to service.

Future-Focused Investments

Omri Shafran, CEO of We Store Frozen, elaborates on their mission: "We love to see the growth of small businesses, and we love helping them scale into retailers like Walmart and Costco. Supporting that growth is what makes our business so rewarding."

The commitment to empower small and potentially disruptive brands allows We Store Frozen to play a pivotal role in shaping the future of food and beverage logistics. While larger companies may see incremental growth, it's the startups and emerging brands that are experiencing exponential growth, and We Store Frozen is excited to be a part of that journey.

About We Store Frozen

We Store Frozen is headquartered in Texas, where it has positioned itself as a trusted leader in cold storage and logistics. They provide scalable solutions for both B2C and B2B food and beverage companies. Through their dedication to innovation, flexibility, and customer success, We Store Frozen is not just a storage facility; it's a nurturer of brands ready to scale from humble beginnings to nationwide recognition.

To learn more, visit We Store Frozen.