#USA #Sabre Corporation #Southlake #Travel Management #Gray Dawes Group

Gray Dawes Group Partners with Sabre

In a significant development for the travel management industry, Gray Dawes Group has announced a multi-year partnership with Sabre Corporation, a frontrunner in global travel technology. This collaboration marks a crucial step in Gray Dawes’ initiative to enhance its global distribution capabilities and streamline its services for corporate clients.

Strengthening Global Distribution

Gray Dawes Group, known for its extensive reach and customer-centric approach, has selected Sabre as its exclusive global distribution platform partner. This strategic partnership aims to facilitate Gray Dawes’ operational model and bolster its international growth efforts.

Suzanne Horner, CEO of Gray Dawes, emphasized the importance of this collaboration, stating, “We chose Sabre due to their robust technology infrastructure and global scale, which align perfectly with our goals to extend our services beyond traditional markets.” By focusing their resources on a single Global Distribution System (GDS), Gray Dawes is expected to enhance efficiencies, allowing the company to devote more time to developing innovative service models.

Innovating Through Technology

The partnership is poised to accelerate innovation, particularly through the use of artificial intelligence and automation. These advanced capabilities are designed to free up travel agents’ time, enabling them to engage in higher value interactions with clients. This operational enhancement is crucial in today's demand-driven travel sector, where personalized service is paramount.

“Sabre offers exceptional support to our High Tech, High Content value proposition. We are eager to see how their innovations can augment our own technology efforts,” added Horner.

Focus on Strategic Growth Areas

The collaboration between Gray Dawes and Sabre is particularly focused on expanding capabilities in key European markets such as the UK and the Netherlands, as well as continued growth across North America and Australia. The integration of Sabre's technology into Gray Dawes’ operations will streamline the company’s offerings, providing their clients with enhanced access to travel solutions while maintaining control over their corporate travel programs.

Richard Addey, Regional Director at Sabre for Northern Europe and Benelux, commented on the partnership, stating, “This alliance showcases Sabre's strength in providing integrated solutions for Travel Management Companies (TMCs) like Gray Dawes, enabling them to scale their operations effectively in both local and global markets.”

Enhancing Client Experience

Gray Dawes will leverage Sabre’s comprehensive travel content through its corporate travel platform, YourTrip, which is powered by Atriis. This system provides clients with secure access and management capabilities over their corporate travel arrangements, reinforcing Gray Dawes’ commitment to offering a superior travel experience.

Sabre’s open API connectivity further supports this operational shift by allowing Gray Dawes to seamlessly integrate Sabre’s travel marketplace without the need for a complete technological overhaul. This means agents can continue to deliver high-quality service without interruptions, an essential aspect of the travel management business.

About Sabre Corporation

Sabre Corporation stands at the forefront of travel technology, confronting the complexities of the sector with innovative solutions. With a presence in over 160 countries, Sabre works with airlines, hotels, and travel agencies to redefine and enhance travel retail and distribution worldwide.

About Gray Dawes Group

As one of the largest independent TMCs, Gray Dawes Group has carved a niche in delivering customized travel solutions tailored to corporate clients. With operations extending across multiple continents, the company is dedicated to redefining corporate travel through a blend of innovation and operational efficiency, ensuring an exceptional experience for travelers.

This partnership with Sabre is set to propel Gray Dawes into its next chapter of growth, enriching the travel management landscape significantly. Through cutting-edge technology and focused strategic growth, both companies are redefining how corporate travel can be managed efficiently and effectively.