#United States #Miami #THC Beverage #Palm Tree Crew #Nowadays

Nowadays Partners with Palm Tree Crew

In an exciting development for the cannabis beverage industry, Nowadays, known for its innovative THC-infused drinks, has officially aligned with Palm Tree Crew. This marks a historic moment as Nowadays becomes the first-ever THC beverage sponsor for Palm Tree Crew, a global platform founded by renowned DJ Kygo and his manager Myles Shear. The partnership launches with a 12-month residency at the Palm Tree Club Miami, a premier destination for lifestyle events.

The collaboration was initiated during an extravagant event on May 3, 2025, coinciding with the Miami Formula 1 festivities where the celebrated duo, The Chainsmokers, performed. As part of their year-long engagement, Nowadays is set to integrate fully into several key events featuring curated tastings and interactive brand activations, all showcasing their unique non-alcoholic beverage offerings.

Celebrating Lifestyle and Innovation

The event series will kick off with the Palm Tree Music Festival in the Hamptons on June 21, followed by the inaugural Nowadays x Palm Tree Club Miami residency event on July 3. Subsequent events include seasonal parties, notable showcases during Art Basel, and prestigious winter festivals in Aspen. Throughout these events, attendees will experience an alternative to traditional alcoholic drinks - one that offers a light, buzzing experience without the hangover.

In addition to its standout presence at events, Nowadays is committed to embedding itself into the Palm Tree Club's offerings. This venue will permanently feature Nowadays products on its drink menu, including the refreshing THC-infused cocktails that make for a perfect poolside sip.

CEO Justin Tidwell expressed his enthusiasm for the collaboration, stating, "We are thrilled to be the first THC beverage brand welcomed into the Palm Tree Crew family. This partnership is a significant milestone for both Nowadays and the entire THC beverage sector, reflecting our shared commitment to enhancing consumer experiences."

Creating Unforgettable Experiences

Beyond product placement and sponsorships, this collaboration underscores the innovative spirit of Palm Tree Crew, renowned for hosting unforgettable events that reflect cultural trends. Michael Diaz, CEO of Palm Tree Crew, noted the synergy between their vision of lifestyle enhancement and Nowadays’ mission. "Our partnership with Nowadays signifies a bold move towards redefining social gatherings with exceptional experiences."

As the year unfolds, the partnership aims to redefine social engagements through music, culinary delights, and premium beverages. Attendees can look forward to interactive installations and opportunities to learn about THC-infused products, providing an educational yet festive atmosphere.

To stay updated with upcoming events, interested individuals can visit palmtreemusicfestival.com and follow Palm Tree Crew on Instagram. For more insights into Nowadays’ innovative offerings, visit their website at trynowadays.com or follow them on social media.

About Nowadays and Palm Tree Crew

Founded in 2023, Nowadays has quickly made a name for itself in the beverage industry by offering refreshing, THC-infused drinks that provide an uplifting experience without the drawbacks of traditional alcohol. Their product lineup is designed to cater to modern social occasions, making them a favorite among consumers seeking alternatives to alcoholic beverages.

Palm Tree Crew, under the visionary leadership of Kygo and Myles Shear, is more than just a lifestyle brand; it represents a new frontier in entertainment and hospitality. With numerous event experiences ranging from music festivals to lifestyle collaborations, Palm Tree Crew continues to leave a significant cultural impact.

As the partnership evolves, consumers can anticipate a blend of music, lifestyle, and innovative THC beverage experiences. The alignment between Nowadays and Palm Tree Crew promises a vibrant journey into the future of social engagements.

For inquiries regarding the events, tickets, or product offerings, feel free to reach out or visit their respective websites.