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Casio's New Pink Moflin: Embracing Comfort in a New Hue

In a delightful addition to its product lineup, Casio America, Inc. has unveiled the Pink Moflin (PE-M11PK), marking the first new color for its innovative furry smart companion. This new shade joins the previous offerings of gold and silver, arriving just in time for the holiday season in the United States.

A Color Inspired by Fans

The introduction of the Pink Moflin wasn’t a mere marketing strategy; it was a direct response to fan requests. Launched in Japan in November 2024, Moflin garnered immense popularity among pet lovers who were eager for a pink variant. Recognizing the demand, Casio Japan launched Sakura Pink on September 4, 2026, a soft shade intended to evoke feelings of comfort and warmth. Brian Piccolo, General Manager of Sound Innovation at Casio America, emphasizes this connection with fans, stating, “Since Moflin’s launch, pink is the color owners have asked for most. Cozy culture is about soothing colors and soft materials. Pink suits that perfectly.”

Same Great Features in a New Look

Despite the change in color, the Pink Moflin retains all the exceptional features that made its predecessors popular. The Moflin is designed to form an emotional bond with its users, boasting an innovative algorithm that can generate more than 4 million unique personality combinations. Its adaptive personality develops over the first 50 days, learning the owner’s voice while becoming more expressive and attached. The smart companion is perfect for those who love animals yet may not have the ability to care for a pet, including residents of apartments, frequent travelers, or individuals with allergies.

Since its debut, Moflin has sold over 20,000 units in Japan, showcasing its widespread appeal.

Specifications and Features

The Pink Moflin is not just a pretty face; it comes packed with intricate features:

• - Size and Weight: Approximately 5.1 x 3.5 x 7.1 inches and weighs 9.2 ounces.
• - Battery Life: Equipped with a built-in lithium-ion battery (3.7V, 1200mAh), providing up to 5 hours of use, with a full recharge time of about 3.5 hours via its included charging bed.
• - Sensor Technology: Features various sensors including touch, sound, light, accelerometer, and gyroscope, allowing it to interpret and respond to interactions effectively.
• - Privacy Assurance: Moflin does not record or understand voice commands. Any voice-related features are transformed into non-identifiable data, ensuring the owner’s privacy.
• - MofLife App: An accompanying application allows owners to monitor their Moflin’s mood, name it, explore a daily journal, and control sound levels via both iOS and Android platforms.

Packaging and Availability

The package includes everything needed for the Moflin experience: the Moflin itself, a charging bed, a USB AC adapter, a USB-C cable for the bed, and a quick start guide, all wrapped in a one-year warranty.

The Pink Moflin officially became available on October 1, 2026, retailing for $429 at casio.com/us/moflin.

The Essence of Moflin

Moflin’s charm lies in its ability to deliver emotional support akin to that of a living creature. It is intentionally designed to adapt and grow with its owners, becoming a comforting presence in everyday life. With substantial milestones and technological advancements, Moflin is a remarkable offering from CASIO, promising companionship without the societal pressures often associated with pet ownership. For more information about this innovative companion, visit casio.com/us/moflin.