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2025's Most Visited Destinations: USA, France, and Canada

According to Holafly's Global eSIM Travel Report 2025-2026 presented at the London WTM, the United States, France, and Canada have emerged as the top travel destinations for the year 2025. This list is reflective of evolving emotional and cultural priorities for modern travelers worldwide, indicating a significant trend towards both exploration and connection with these destinations.

A Closer Look at the Top Three

The United States once again secures its position as the most visited country globally. However, the growth trajectory for international visitors is witnessing a decline, dropping from 79 million visitors in 2019 to approximately 68 million in 2025. Despite this downturn, the United States maintains a unique charm with its vibrant cities combined with vast natural beauty, offering attractions that few other countries can match.

France continues to captivate travelers with its rich blend of art, culture, and heritage, solidifying its status as one of the world’s most magnetic cultural icons. The country’s idyllic landscapes, culinary prowess, and historical landmarks make it an irresistible choice for millions.

Canada, notable for its significant rise in attractiveness this year, presents an enticing mix of picturesque nature, inclusivity, and authenticity that resonates deeply with travelers seeking meaningful experiences.

European Front Runners

Trailing behind the top three are European powerhouses like Italy and Spain. Both countries remain essential jewels of European tourism. Their allure emanates from a mix of lifestyle, heritage, and a pursuit of beauty that few can rival. Australia’s presence in the top tier reflects a global appetite for long journeys and ventures into the great outdoors, showcasing stunning landscapes and vibrant ecosystems.

Germany and the United Kingdom, with their deep cultural and economic roots, maintain their positions as critical players in the global tourism landscape. Meanwhile, Japan continues to fascinate many with its seamless blend of ancient traditions and futuristic innovations.

Finishing off the top ten, Portugal illustrates the rise of smaller, yet globally recognized destinations. This warmth, combined with rich character, makes Portugal a favorite among travelers looking for unique experiences.

Emerging Trends in Travel

The report emphasizes that nearly all international travelers in 2025 have visited at least one new country, with 46.4% of all international trips being first-time visits. This trend not only highlights a spirit of exploration but also indicates growing loyalty, with an impressive 74% of travelers expressing a strong intention to return to their preferred destinations.

Pablo Gómez, representative of Holafly, mentions, “In 2025, travelers seek places that offer meaningful engagement.” The highest-ranking destinations meet this demand by providing diverse experiences that go beyond just city visits; they encompass the entire country, inviting tourists to immerse themselves in local cultures and the essence of each location.

This year’s report indicates a shift in how individuals approach travel, evolving from merely crossing borders to engaging with the world on a more intentional and human level. As travelers explore deeper, they forge connections that resonate long after their journeys conclude.

About Holafly

Holafly stands out as a global leader in eSIM technology for travelers, since it offers coverage in over 200 destinations. With a remarkable rating of 4.5/5 on Trustpilot and a user base exceeding 15 million, Holafly has become the preferred eSIM choice for international travelers. Their unlimited data plans provide peace of mind, ensuring travelers stay connected wherever their adventures take them.

For more information on plans, visit: Holafly Plans.