#Japan #Tokyo #Jewelry #H.P.FRANCE #PREEK

PREEK's Entry into the Japanese Fine Jewelry Scene

H.P.FRANCE BIJOUX, a renowned player in the fine jewelry sector, has announced the groundbreaking introduction of PREEK, a prominent Japanese jewelry brand. Founded in 2018 by designer Yoshizawa Kasumi, PREEK is celebrated for its unique fusion of traditional Japanese craftsmanship and contemporary design. The collection makes its debut at H.P.FRANCE BIJOUX, marking a significant milestone as the first permanent exhibition of fine jewelry in Japan.

Bridging Tradition and Innovation

With the motto of exploring new possibilities for Japanese jewelry, PREEK collaborates with talented artisans specializing in fine jewelry and traditional stone carving techniques. The exquisite pieces crafted from sterling silver, natural stones, and baroque pearls reflect organic shapes and individual nuances, resonating with the brand's vision. One of the hallmark technologies employed by PREEK is the unique PREEK Dip Coating, which seamlessly combines metal with natural elements, allowing each piece to showcase its own distinct personality.

The collection includes a range of items, with ring prices starting from 45,980 yen and earrings at 49,940 yen. Each piece embodies the elegant blend of intricate details and Japan's rich craft heritage, capturing the essence of nature, subtlety, and beauty.

A Reflection of Japan's Aesthetic Philosophy

At the heart of PREEK's design philosophy lies a deep appreciation for Japan's intrinsic connection to nature, encapsulated through the changing seasons and the beauty of imperfection. These jewelry pieces aim to express aesthetics rooted in Japanese culture, thereby offering a quiet, yet profound charm to everyday outfits with their organic forms and delicate details.

PREEK's Fine Jewelry Collection

Previously focused on silver collections, PREEK is stepping into the realm of fine jewelry with a groundbreaking permanent exhibition at H.P.FRANCE BIJOUX. The collection features refined pieces made from K18 gold, diamonds, and Akoya pearls, showcasing exquisite craftsmanship that marries delicate details with superior Japanese artistry.

Notably, H.P.FRANCE BIJOUX has always prioritized showcasing European imported jewelry. However, the introduction of PREEK highlights the trust in Japan's exceptional techniques and craftsmanship, emphasizing the brand's contemporary perspective.

Featured Items

• - Akoya 24K Necklace - Priced at 339,900 yen, this necklace features baroque Akoya pearls paired with natural stones and an impressive 24K gold coat.
• - Akoya Pearl Earrings - Starting at 198,000 yen, these earrings present the classic Akoya pearl design enhanced by traditional craftsmanship.
• - Stone Lotus Earrings - Offered at 209,990 yen, these earrings are shaped from mother-of-pearl and crafted into a fan-like design.

This collection also includes a selection of silver jewelry featuring baroque pearls and intricate designs, such as the baroque pearl bud dip ring priced at 45,980 yen.

Launch Details

The permanent collection will be available starting March 11, 2026, at various locations including:

• - H.P.FRANCE BIJOUX at Isetan Shinjuku (Tokyo)
• - H.P.FRANCE BIJOUX Marunouchi (Tokyo)
• - H.P.FRANCE BIJOUX Shinjuku (Tokyo)
• - H.P.FRANCE BIJOUX Umeda (Osaka)

Additionally, the official online store of H.P.FRANCE will offer the collection starting from late April 2026.

Since its establishment in 1985, H.P.FRANCE has played a pivotal role in intertwining fashion, lifestyle, and art, successfully showcasing diverse creative talents from across the globe. Their mission remains to foster a deep connection with cultural identities while propelling business growth.

For more information, visit the official site or check their Instagram @hpfrance_official.