#San Jose #Costa Rica #Amazon Ads #The Natural Choice

Promoting Costa Rican Agriculture in Europe

In an exciting collaboration, essential COSTA RICA and Amazon Ads have joined forces to promote Costa Rican agricultural products across Spain, the United Kingdom, and Germany. The campaign, titled 'The Natural Choice,' aims to introduce European consumers to the high-quality and ethically produced goods that Costa Rica has to offer.

The Essence of Costa Rican Products

The campaign highlights some of the most iconic local products, including pineapples, bananas, cassava, and coffee. These items are presented not only for their flavor and quality but also in accordance with growing trends toward health consciousness and sustainability among European consumers.

Adriana Acosta, the brand manager at essential COSTA RICA, emphasized the importance of sharing the essence and history of Costa Rican agriculture, saying, _“With the campaign, we share not just our high-quality products, but also a part of our country’s story.”_ This message is particularly pertinent in today's marketplace, where consumers often seek authenticity and integrity in the products they choose.

Engaging and Immersive Marketing Strategies

The marketing initiative has been crafted specifically for European audiences and features hand-drawn illustrations that promote a distinct visual identity rooted in Costa Rican culture. This artistic approach serves as a counter to the often slick and artificial graphics seen in digital advertising today, reinforcing the message that choosing Costa Rican products is a natural choice.

The campaign launches on October 15 and will roll out across various Amazon touchpoints, creating an immersive brand experience. Key components of the campaign include:

• - Fire TV Panoramic: An engaging homepage takes visitors into the vibrant world of Costa Rica, providing a panoramic view of the culture and agricultural stories behind local exports.
• - Amazon Brand Store: This digital center is the heart of the campaign, where visitors can explore recipes and wellness tips inspired by Costa Rican traditions. An interactive map will guide users through the country’s food culture, highlighting how its featured products are grown and enjoyed.
• - Prime Video Ads: Creative 15-second animated advertisements showcase individual ingredients such as bananas and coffee, maintaining a cohesive design aligned with the brand store and campaign placements.
• - Amazon Lockers: Fun illustrations and playful titles enhance the appeal, alongside QR codes linking to recipes and tips in the brand store.
• - Amazon Fresh Bags: These bags will deliver the campaign message directly to homes in Spain and the UK, complete with scannable QR codes leading to curated recipes.
• - Exclusive Alexa Experience: Users in the UK and Germany can engage with an Alexa experience that offers guidance on choosing, storing, and tasting Costa Rican products. Simply saying, _“Alexa, launch Costa Rica tips,”_ brings up valuable insights related to health and sustainability.

Kate McCagg from Amazon Ads pointed out that every detail of the campaign celebrates Costa Rica's vibrancy. She stated, _“The colors and illustrations pique curiosity while recipes encourage customers to experience the flavors of our products.”_ Through this strategic collaboration, both brands aim not only to sell products but also to promote a model of sustainable tourism and business practices that stand as an inspiration in today’s global market.

As the campaign rolls out, consumers across Spain, the UK, and Germany can look forward to discovering the richness of Costa Rican agriculture while engaging with its celebrated culture and traditions. Ultimately, 'The Natural Choice' campaign represents a significant step toward putting Costa Rican products firmly on the European map—offering a cultural exchange that extends beyond mere consumption into a celebration of life and well-being.

By focusing on the quality and ethical story behind each product, essential COSTA RICA seeks to carve a niche for itself in the minds of European consumers, proving that with every choice, one can support sustainable practices and enjoy nature's bounty.