#mobility solutions #Panasonic Automotive #Mobitera

Panasonic Automotive Systems Rebrands as Mobitera

In a significant shift in branding and corporate identity, Panasonic Automotive Systems Co., Ltd. has announced that it will officially change its name to Mobitera effective April 1, 2027. This new identity reflects the company's commitment to advancing mobility technologies that prioritize safety, comfort, and sustainability for users worldwide.

The CEO, Masashi Nagayasu, emphasized that the new brand is designed to encapsulate the vision of enhancing human experiences through superior mobility solutions. "Mobitera reflects our vision to power the future of mobility with our high-quality technologies that elevate and enrich the human experience," said Nagayasu during the announcement. "As we evolve our organization to meet the needs of today's rapidly changing market, we are committed to staying true to the core values that have long defined who we are."

The Meaning Behind Mobitera

The name Mobitera is a fusion of several powerful ideas. It combines "mobility," signifying the business domain, with the Latin word 'iter' which means path, and the Japanese term 'terasu', meaning to illuminate. This confluence of meanings aims to articulate a mission: to shine light upon the future of mobility.

The name also symbolizes the company’s dedication to focusing on individuals and their unique needs. The central letter "i" in Mobitera serves as a reminder of this commitment. The new logo features an 'M' that represents the aspiration to illuminate the future, while the chosen color, Mobitera Blue-Green, symbolizes harmony between people, society, and the environment.

Strategic Partnerships and Growth

This rebranding comes at a critical time as Panasonic Automotive Systems seeks to solidify its position within the industry. In December 2024, the company entered a strategic partnership with the Apollo Group to enhance software development capabilities and accelerate growth in the automotive sector, especially within the evolving in-vehicle cockpit space.

With this new brand identity, Mobitera aims to not only evolve but also strengthen its operational capabilities to optimize its overall business portfolio. The strategic move is seen as an essential step towards achieving greater success in the competitive market of mobility technologies.

Corporate Philosophy and Mission

As part of its rebranding efforts, Mobitera has clarified its mission and vision. The mission is to create a sustainable mobility society that promotes a better life for everyone. Their vision revolves around the idea of being the **