#Japan #Tokyo #BtoB Marketing #LANY #LLMO

Free Webinar: The Importance of LLMO for BtoB Companies

LANY, a digital marketing support firm based in Shibuya, Tokyo, will host a free webinar on March 26, 2026, from 12:30 PM to 1:00 PM, focusing on LLMO (Large Language Model Optimization) for BtoB businesses. With 17% of inquiries already generated via AI by October 2025, this is a crucial topic for companies looking to enhance their marketing strategies now rather than waiting for the future.

Understanding AI Recommendations

The webinar will delve into why popular AI tools like ChatGPT or Gemini often recommend competitive brands instead of their clients'. There is a clear mechanism driving these recommendations, and understanding it is key to leveraging these technologies effectively.

Specifically, the session will cover how AI gathers information, assesses its credibility, and ultimately generates responses that influence consumer decisions.

Transforming BtoB Marketing with LLMO

Attendees will learn about the necessary transformations needed in their websites' structure and content to position their brands as 'chosen' among competitors. The 'LANY Four-Step Framework' will be thoroughly explained, giving attendees actionable insights on what steps to follow for optimization.

Key Approaches for Competitive Advantage

The webinar will also showcase three specific strategies that businesses can implement to establish a leading presence in the AI search market. These strategies will be supplemented with up-to-date case studies, providing tangible examples of success.

What to Expect

During the webinar, participants can look forward to:

• - The significance of LLMO in BtoB marketing
• - An analysis of how AI determines recommendations
• - Practical methods for adapting to LLMO in BtoB contexts
• - Real-world achievements and case studies from various sectors
• - An interactive Q&A session

Registration Information

To register, simply visit the online application form at the following URL:
Register Here
Participation Fee: Free

Capacity: The webinar is limited to 500 participants. If registrations exceed this limit, a lottery will determine who can attend. Confirmation will be sent by email a day before the event.

Registration Deadline: March 26, 2026, at 12:29 PM

Participation Steps

1. Fill out the required fields in the registration form.
2. If capacity is exceeded, notification of acceptance will be sent by noon on the business day before the event.
3. Participants will receive an email detailing access instructions and URLs to join the session.
4. On the day of the webinar, attendees should click on the provided link to join.

Important Notes

• - Recording of the webinar is prohibited.
• - Participation from competing companies is discouraged.

About LANY

LANY is a growth partner that supports companies in digital marketing and hiring solutions. They engage with client teams to ensure sustainable business growth through comprehensive marketing strategies, from the planning stage to execution.

To learn more about LANY's services:

• - Website: LANY Official Site
• - Location: 16F WeWork, Linksquare Shinjuku, 5-27-5 Sendagaya, Shibuya, Tokyo

Media Inquiries:
Please contact Suzuka Kurogi at [email protected] for any media-related questions regarding this event.