#China #Hisense #Qingdao #RGB MiniLED #UR9

Hisense Launches the UR9 Series

Hisense, a leading name in consumer electronics and home appliances, has officially launched its latest premium television series, the UR9, unveiling it as a groundbreaking leap in display technology. This new series goes beyond mere product announcements; it symbolizes a fresh interpretation of "natural and true colors," aiming to provide viewers with an experience that is not only vibrant but also more authentic and pleasant for everyday watching.

At the core of the UR9 series is a revolutionary approach to color generation and perception. By generating colors directly at the light source, the UR9 series offers richer tones and precise details, creating a viewing experience that mirrors how the human eye perceives the real world. This innovative approach not only reduces eye strain but also enhances immersion in the content.

Technological Breakthrough with RGB MiniLED

The technological backbone of the UR9 series is Hisense’s cutting-edge RGB MiniLED technology. As a prominent member of the Consumer Technology Association (CTA), Hisense plays a crucial role in establishing global industry standards for true RGB MiniLED technology. The UR9 series transcends traditional MiniLED technologies by incorporating a Full RGB MiniLED backlighting system, where each LED contains separate red, green, and blue diodes. This allows for unprecedented control over color, brightness, and contrast, achieving a color gamut of up to 100% BT.2020 for performances that are not only broader but also more precise and lifelike.

The breakthrough is attributed to the brand-new Hi-View AI Engine RGB processor. This processor ensures real-time coordination of color and brightness at the zone level, allowing dynamic optimization of every frame, thus adding depth, clarity, and balance to every scene. The result is a visual experience that engages viewers at a completely different level.

Immersive Audio Experience

In addition to visual excellence, the UR9 is designed to deliver a holistic sensory experience. Its integrated 4.1.2 multi-channel spatial sound system, professionally tuned by Devialet, crafts a fully immersive soundscape that envelops viewers in a 360-degree audio environment. With upward-firing speakers, dedicated sound channels, and a powerful built-in subwoofer, this system provides cinematic depth and dynamic range, delivering spatial realism without the need for external equipment.

To ensure a consistently comfortable viewing experience in any setting, the UR9 features panels optimized for specific regions. These include anti-reflective and glare-free finishes for Europe, Australia, and other areas, along with an Obsidian panel for America that minimizes external light interference while maintaining picture integrity.

Gaming and Premium Features

For gaming enthusiasts, selected models of the UR9 boast a native refresh rate of 180 Hz, offering ultra-smooth motion and quick response times, elevating next-generation gaming experiences to unprecedented levels. The UR9 supports an extensive suite of premium formats, including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode, catering to the evolving demands of both content creators and consumers.

The sophisticated design of the UR9 further complements its performance. Featuring a premium metal stand and nearly borderless construction, it seamlessly integrates into any modern living space, enhancing both aesthetics and functionality.

With the debut of the UR9 series, Hisense reinforces its commitment to innovation, encapsulated in its vision of "Innovation for a Brighter Life." By reimagining "natural and true colors" through True RGB MiniLED technology, Hisense not only advances display technology but also shapes a viewing experience that is more immersive, natural, and human-centered.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. Specializing in high-quality multimedia products and smart IT solutions, Hisense is ranked first globally in the TV segment for screens measuring 100 inches and larger, according to Omdia (2023-2025). As a pioneer of RGB MiniLED technology, Hisense continues to lead innovation in next-generation RGB MiniLED developments. Notably, they are an official sponsor of the FIFA World Cup 2026TM, committed to global sports partnerships that connect with audiences worldwide.