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Natura's New Absorbent Shorts: Comfortable and Functional

The absorbent care brand Natura, a part of Daio Paper Corporation, is excited to announce the release of its first-ever absorbent shorts, set to launch nationwide on September 19, 2025. This release comes in response to the booming absorbent care market, which is projected to grow significantly from approximately 52.9 billion yen in 2020 to 79.5 billion yen by 2024.

Understanding the Market Needs

With many individuals in their 50s becoming more active, whether for work or leisure activities, the demand for convenient and effective absorbent products is on the rise. Research conducted by Natura revealed that key factors for absorbent care products during long outings include stability, leakage prevention, and absorption capacity. These findings highlight a clear need for products that minimize shifting and leaks while maximizing absorption.

Despite the beneficial features of cloth absorbent shorts, many potential users have expressed concerns over issues like wetness, uncertainty about absorption, and the hassle of hand washing. Additionally, surveys targeting non-users of disposable absorbent shorts indicated resistance due to perceptions of them resembling diapers or being too bulky.

In response, Natura has developed a solution that alleviates these concerns by presenting the Natura Absorbent Shorts. Designed to look unlike traditional absorbent garments, these shorts are a stylish, disposable option suitable for individuals on the go, ensuring confidence and comfort during extended outings.

Product Features

The Natura Absorbent Shorts are designed to provide a worry-free experience, incorporating:

• - Comfortable Fit: The shorts are designed to remain in place, allowing for all-day wear without the concerns of shifting or leaking.
• - Stylish Appearance: A sleek black design ensures these shorts can be worn discreetly, similar to regular underwear.
• - Thin Absorption Layer: At just 3.1mm thick, the absorbent core is unobtrusive yet highly effective, preventing bulkiness while ensuring comfort.
• - Superior Absorption and Odor Control: Thanks to a generous amount of polymer, the shorts excel at absorbing moisture and feature rapid odor control properties, promoting freshness throughout the day.
• - Easy Disposal: The individual packaging makes them perfect for travel, and easy to carry and dispose of discreetly.

Target Audience and Usage Suggestions

Natura aspires to ensure that age is not a barrier to leading a vibrant life. With a focus on the needs of individuals coping with urinary leakage issues, these absorbent shorts will cater to a variety of scenarios including:

• - Traveling: Ideal for excursions or trips where one may be out for long hours.
• - Active Enjoyment: Perfect for attending events, concerts, or engaging in sports activities.

As part of its commitment to social responsibility and sustainability, Daio Group aligns its initiatives with the SDGs, particularly in promoting gender equality and enhancing the quality of life through innovative products. The Natura Absorbent Shorts are a significant step towards addressing societal needs while fostering a more inclusive future.

For more information about the Natura Absorbent Shorts, visit their official website at Natura's official page.

Conclusion

Natura's first absorbent shorts mark a milestone in the evolution of absorbent care clothing, blending style and functionality to empower individuals. This product aims not just to meet a market demand, but also to enrich the daily lives of those who seek comfort and confidence in their activities. The vision of Natura is to ensure everyone can face their days with optimism and zero worries about their bodily functions—setting the stage for a brighter and more active future.