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Georgia’s Wine Exports to the U.S.: A Flourishing Trend

Georgian wines are making significant strides in the U.S. market, driven by the efforts of Wines of Georgia, which aims to promote the country's diverse and historical winemaking culture. Between 2021 and 2024, Georgian wine exports to the United States saw a robust compound annual growth rate of 15.5%. This notable growth reflects the increasing appreciation of Georgian wines among American consumers, bolstered by marketing initiatives like the "Georgia, Naturally" campaign.

The campaign aims to elevate Georgia's reputation as the birthplace of wine and showcase the country's rich gastronomic heritage. Tamta Kvelaidze, Head of Marketing and PR at the Georgian National Wine Agency, emphasized that the U.S. remains a top priority for Georgian wines, as it is the world's largest wine-consuming market. The goal is to educate U.S. wine enthusiasts about the 8,000-year winemaking tradition and the exquisite varieties of wines originating from Georgia.

In 2025, Wines of Georgia expanded its outreach, engaging American wine drinkers through participation in various high-profile consumer events and festivals across the country. This included the Smithsonian Associates' Digital Wine Education Series, esteemed events hosted by the James Beard Foundation, and vibrant festivals like the Food & Wine Classic in Aspen and the San Diego Bay Food + Wine Festival. One of the standout events this year was the Grand Tasting and Masterclass held in Los Angeles, where participants had the chance to sample wines from over 150 producers and interact with Georgian wine makers directly.

Intriguingly, 2025 was also marked by significant media coverage, with popular shows like Phil Rosenthal's "Somebody Feed Phil" featuring Georgian cuisine and wines. The Tbilisi episode became the highest-rated in the show's history, demonstrating the global appeal of Georgian wines and cuisine. Such media exposure has generated immense enthusiasm and curiosity among viewers, aiming to bolster U.S. consumer engagement with Georgian wine.

In addition to these consumer-focused strategies, the campaign has invested in press and trade education through targeted tasting dinners, media relations campaigns, and specialized trips for industry professionals such as importers and master sommeliers. Wines of Georgia's active participation in major trade events also highlighted its commitment to quality, with their wines receiving multiple awards at the TEXSOM conference, showcasing their standing in a competitive market.

As highlighted by Levan Mekhuzla, Chairman of the Georgian National Wine Agency, the past year has been monumental for Georgian wines in the U.S. market. With the introduction of creative strategies to connect with consumers, the agency has successfully raised awareness about the variety and quality of Georgian wines, which includes reds, whites, and unique amber wines. The momentum gained through these efforts has set a strong foundation for a promising future in the wine industry.

Consumers intrigued by Georgian wines are encouraged to explore further through the Wines of Georgia website and its active social media presence on platforms like Instagram, Facebook, and X. The ongoing commitment to education and engagement aims to ensure that more wine lovers discover and appreciate the unique offerings from this ancient winemaking region. In conclusion, the flourishing export trends signify a bright future for Georgian wines in the U.S., as more people gain insight into its rich history and exceptional qualities.

For more information about the wines of Georgia and their unique production methods, visit www.winesgeorgia.com.