DXC Technology Appoints Anthony Pappas as CMO for Brand Evolution
On October 23, 2025, DXC Technology, a prominent global technology services provider listed on the NYSE as DXC, announced the appointment of Anthony Pappas as its Chief Marketing Officer (CMO). His new role comes directly under the leadership of Raul Fernandez, the President and CEO. This strategic decision emphasizes the company's commitment to brand transformation, particularly as it seeks to redefine its market identity and position in a rapidly evolving technological landscape.
Over the past six months, Pappas has been instrumental in reshaping DXC’s branding strategy. With a background as the Vice President of Business Leadership, he now steps into the role of CMO to lead a global marketing organization. Under his guidance, DXC aims to cultivate a high-performance, data-focused marketing team that prioritizes demand generation and aligns closely with sales efforts to foster company growth and market penetration.
Raul Fernandez lauded Pappas's extensive experience, highlighting his 30-plus years in global marketing and his ability to deliver results through effective team building and brand storytelling. Pappas's leadership is expected to enhance DXC's market presence and foster innovation, especially in its AI-driven enterprise solutions.
Before joining DXC, Pappas held several significant roles that enriched his expertise in marketing. He has served on various boards and offered consulting services as a fractional Chief Marketing Officer and Chief Creative Officer, helping businesses strategically align their branding with operational goals. Notably, he previously transformed DMI’s Global Brand Marketing division into its most profitable segment while serving as its President and Chief Creative Officer.
Pappas is also well-known for founding the Pappas Group, a full-service creative agency that he successfully built and later sold to DMI. The agency flourished under his leadership, collaborating with high-profile clients such as AARP, Discovery Channel, Hilton, Toyota, Under Armour, and Volkswagen. His diverse experiences significantly elevate his new role at DXC, where such insights will be crucial for navigating the complex technological marketplace.
Expressing his enthusiasm for the role, Anthony Pappas stated, "I’m honored to step into the role of CMO at such a transformative time for DXC. We’re redefining our brand around the power of AI to deliver real business outcomes for our customers." His vision places a strong emphasis on harnessing technological advancements to drive tangible results, ensuring that DXC remains at the forefront of innovation.
Pappas aims to amplify DXC's narrative of innovation and partnership with leading global enterprises. His strategic approach is set to not only enhance brand visibility but also significantly improve engagement with existing and potential customers.
DXC Technology has established itself as a key player in the realm of information technology services, partnering with some of the most innovative companies globally. The appointment of Anthony Pappas signals a progressive shift aimed at reinforcing this position through cutting-edge solutions that align with clients’ evolving needs.
As the company navigates this critical phase of transformation, Pappas's stewardship within the marketing department is expected to yield significant impact. His blend of creativity and analytical skills is precisely what DXC needs to seize new opportunities in the competitive technology sector.
For more details on DXC Technology and its offerings, visit their official website at dxc.com.
A New Chapter at DXC
Over the past six months, Pappas has been instrumental in reshaping DXC’s branding strategy. With a background as the Vice President of Business Leadership, he now steps into the role of CMO to lead a global marketing organization. Under his guidance, DXC aims to cultivate a high-performance, data-focused marketing team that prioritizes demand generation and aligns closely with sales efforts to foster company growth and market penetration.
Raul Fernandez lauded Pappas's extensive experience, highlighting his 30-plus years in global marketing and his ability to deliver results through effective team building and brand storytelling. Pappas's leadership is expected to enhance DXC's market presence and foster innovation, especially in its AI-driven enterprise solutions.
Proven Track Record
Before joining DXC, Pappas held several significant roles that enriched his expertise in marketing. He has served on various boards and offered consulting services as a fractional Chief Marketing Officer and Chief Creative Officer, helping businesses strategically align their branding with operational goals. Notably, he previously transformed DMI’s Global Brand Marketing division into its most profitable segment while serving as its President and Chief Creative Officer.
Pappas is also well-known for founding the Pappas Group, a full-service creative agency that he successfully built and later sold to DMI. The agency flourished under his leadership, collaborating with high-profile clients such as AARP, Discovery Channel, Hilton, Toyota, Under Armour, and Volkswagen. His diverse experiences significantly elevate his new role at DXC, where such insights will be crucial for navigating the complex technological marketplace.
Commitment to Innovation
Expressing his enthusiasm for the role, Anthony Pappas stated, "I’m honored to step into the role of CMO at such a transformative time for DXC. We’re redefining our brand around the power of AI to deliver real business outcomes for our customers." His vision places a strong emphasis on harnessing technological advancements to drive tangible results, ensuring that DXC remains at the forefront of innovation.
Pappas aims to amplify DXC's narrative of innovation and partnership with leading global enterprises. His strategic approach is set to not only enhance brand visibility but also significantly improve engagement with existing and potential customers.
Looking Ahead
DXC Technology has established itself as a key player in the realm of information technology services, partnering with some of the most innovative companies globally. The appointment of Anthony Pappas signals a progressive shift aimed at reinforcing this position through cutting-edge solutions that align with clients’ evolving needs.
As the company navigates this critical phase of transformation, Pappas's stewardship within the marketing department is expected to yield significant impact. His blend of creativity and analytical skills is precisely what DXC needs to seize new opportunities in the competitive technology sector.
For more details on DXC Technology and its offerings, visit their official website at dxc.com.
Topics Business Technology）
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