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Tractor Beverage Celebrates Organic Month at Farm Aid 40

As we step into September, a month dedicated to promoting organic practices, Tractor Beverage Company has proudly announced its commitment to returning as a sponsor for the second consecutive year at Farm Aid. This year’s festival not only marks the milestone of its 40th anniversary but also acts as a platform to celebrate and amplify the voices of family farmers across America. The event will take place in Minneapolis on September 20–21, and Tractor brings not just its support but also an exciting debut of its latest product, Haymaker—an organic reinvention of the historic drink, switchel, a beverage originally enjoyed by farmers for hydration.

A Commitment Rooted in Tradition

The CEO of Tractor Beverage, Kevin Sherman, emphasizes that the cooperation with Farm Aid transcends mere sponsorship. It embodies a shared mission to advocate for organic farmers and introduce the We The Soil initiative, aimed at ensuring that soil health remains a priority in the upcoming farm bill. Sherman passionately states, "Organic farming is the foundation of our future," highlighting the need to support those who cultivate the land. The initiative represents Tractor’s unwavering advocacy for farmers’ rights and practices that prioritize sustainable agricultural methods.

We The Soil Initiative

Launching alongside the celebrations this Organic Month is Tractor's We The Soil campaign, designed to galvanize action and awareness among citizens, farmers, and policymakers. The campaign seeks to preserve and enhance organic farming practices, enlisting voices throughout the nation to advocate for a farm bill that protects these values. Joined by partners like the Cornucopia Institute and the Farmhand Foundation, We The Soil aims to raise public consciousness on the critical issues affecting farmers and the environment by utilizing postcards and interactive storytelling at events like the Mad Farmer Tour.

The official campaign launch is set for the Farm Bill to Table Breakfast on September 20, hosted at the University of Minnesota's Student Organic Farm. This event will bring together farmers, advocates, and artists to engage in meaningful discussions about the impact of organic agriculture on food systems and community resilience. Melody Morrell, Executive Director of the Cornucopia Institute, noted the stakes are incredibly high for organic farmers amid the current legislative landscape, emphasizing the importance of collaborative efforts to safeguard their livelihoods.

A Celebration of Community

Farm Aid has long championed the cause of family farmers through vibrant music and community-centric action. Anna Mule, the organization's Business and Marketing Director, expressed excitement around Tractor's partnership, particularly with the introduction of Haymaker, which aligns closely with Farm Aid's vision of sustainable agriculture centered around family-run farms. This collaboration aims not only to uplift farmer voices but also to celebrate their cherished traditions, reinforcing the notion that the urgency of supporting farmers and preserving healthy soil is a joyful yet essential endeavor.

At the festival, attendees will not only engage with Tractor’s initiatives but will also experience the Mad Farmer Tour, where the iconic Airstream will serve as a hub for storytelling and activate postcard-writing campaigns directed at legislators urging them to support organic farming initiatives. The festival will be one of the first venues where fans can taste Haymaker, a representation of Tractor’s commitment to innovation and sustainability, before its wider release in January 2026.

About Tractor Beverage Company

Farmer-founded and employee-owned, Tractor is dedicated to fostering a better food system, valuing the vital connection between the land and those who care for it. All beverages crafted by Tractor are made with USDA Organic certified ingredients and a commitment to soil health. The brand has emerged as a key player in the organic beverage sector, being the only Certified Organic, Non-GMO line served uniquely at Chipotle and other leading restaurants across the country. With the aim of bridging the gap between consumers and farmers, Tractor uses its Organic Impact Tracker to transparently communicate the ecological implications of its ingredient sourcing.

The company also supports its mission through the Farmhand Foundation, focused on aiding farmers transitioning to organic practices, ensuring a sustainable future for both farming communities and ecosystems.

Conclusion

As Tractor Beverage gears up for Farm Aid 40, it marches under the banner of advocacy, community, and authenticity. Amidst the festivities and celebrations, the company’s initiatives seek to inspire change, champion farmer’s rights, and promote sustainable agricultural methods as quintessential to a healthier, more equitable food system. With the buzz around Organic Month, Tractor Beverage stands at the forefront of these promising developments—where tradition meets innovation for a revitalized approach to farming and community togetherness.