#United States #Chicago #Werther's Original #soft caramel #Soft Caramel Rock

Werther's Original Introduces a Sweet Music Experience

This summer, Werther's Original is excited to unveil an innovative fusion of music and sweetness with its new campaign, "Soft Caramel Rock." Inspired by the delightful taste of their soft caramels, this vibrant experience brings the essence of smooth melodies and indulgent flavors to life. As fans of the beloved caramel treat prepare for a seasonal celebration, they're invited to enter a sweepstakes to win a unique limited-edition cassette player and a mixtape that embodies this new musical genre.

A Nostalgic Blend of Sound and Flavor

At the heart of the campaign is the concept of Soft Caramel Rock itself—a genre that combines the rich, creamy flavors of Werther's Original Soft Caramels with the soothing sounds of soft rock music. This imaginative blend offers fans not just a treat for their taste buds but a sound experience that evokes feelings of comfort and nostalgia. The music features layered vocals and soft jazz tones, reminiscent of the classic soft rock era.

The centerpiece of the sweepstakes is the exclusive Werther's Original Soft Music Machine, a retro-inspired cassette player that will be packed with original Soft Caramel Rock tracks. Accompanying this charming gadget are headphones designed for an immersive listening experience and a mixtape that includes all the delightful tunes crafted to complement the smooth texture of Werther's Original Soft Caramels.

Kelly Cook, President at Storck USA, explains, "Soft rock music has that same smooth, indulgent feel that people love about our soft caramels, so bringing the two together felt like a natural fit. Soft Caramel Rock gave us a new way to celebrate and reintroduce fans to the softer side of Werther's Original."

Engaging Fans with Sweet Rewards

The sweepstakes runs from July 7 to July 31, 2026, allowing fans to engage with the brand by following Werther's original social media pages and sharing their excitement. Enthusiasts can enter for a chance to win one of 200 prize packages that include the Soft Music Machine, headphones, an exclusive mixtape, and a generous bag of Werther's Original Soft Caramels. To maintain an element of fun, no purchase is necessary to enter. Aspiring winners must be at least 21 years old and residing in the US, ensuring a wide range of participants.

This campaign taps into the growing cultural appreciation for analog experiences, showcasing how nostalgia is driving consumer desires for tactile and meaningful engagements. In an age that increasingly values technology, the tactile moments that come with cassette players and mixtapes evoke the simplicity and joy of past traditions, drawing in both young fans and those who carry fond memories of these classic items.

The Legacy of Werther’s Original

Werther's Original has a storied history that dates back to 1909 in Werther, Germany, where candy-maker Gustav Nebel first crafted his iconic caramel recipe. The company has remained committed to using high-quality ingredients like real butter and fresh cream, ensuring its products deliver that beloved caramel taste. Over the years, Werther's Original has expanded its offerings to include various flavors and types, from hard and chewy to creamy filled options. Today, their caramels are enjoyed by a global audience, celebrated not just for their taste but also for the emotional connections they forge among consumers.

So, whether you're entering to win the Soft Music Machine or simply enjoying the delicious flavors of Werther's Original, this summer promises to be a sweet experience, blending music and indulgence in perfect harmony. Embrace the sound of Soft Caramel Rock and enjoy the nostalgic vibes as you savor each bite of your favorite caramel candies.

Explore more about the campaign on Instagram @werthersoriginalus and join the fun in celebrating this delightful intersection of music and confectionery bliss.