Avocados From Mexico® Partners with College Football Playoff
Avocados From Mexico® is back as the Official Avocado Brand for the College Football Playoff (CFP) for the third consecutive year, showcasing their commitment to enhancing game day celebrations with fresh, delicious avocados. This year, they’ve launched their "Always a Good Play" campaign, which offers fans exclusive promotions and a chance to win a once-in-a-lifetime experience at the CFP National Championship.
As millions of college football fans eagerly gather to cheer on their favorite teams, there’s no denying that guacamole has become a staple at game day gatherings. Recognizing this, Avocados From Mexico aims to solidify its presence in these festivities by not only providing high-quality avocados but also creating memorable experiences for their customers.
One of the standout features of the campaign is the "Snap and Snack" promotion. From November 3 to January 19, fans can take part by uploading a photo of their game day snacks, earning them a $2 discount on four avocados. This initiative encourages fans to get creative with their culinary preparations while enjoying the beloved avocado, often regarded as the MVP of party platters.
"Just like football brings people together, we believe a big bowl of guacamole can do the same," said Alvaro Luque, President and CEO of Avocados From Mexico. He emphasized the brand’s mission to connect with fans by offering high-quality avocados that enhance their game day experience.
The excitement doesn’t end there. Participants who upload their receipts alongside snack photos will be automatically entered into a sweepstakes for the chance to win tickets to the 2026 College Football Playoff National Championship, where they can enjoy the game from the exclusive Guac Box suite at Hard Rock Stadium in Miami Gardens, Florida.
Ryan Allen Hall, Senior Director of Public Events and Sponsorships for the CFP, highlighted the synergy between the excitement of football and the enjoyment of avocados. He remarked, "Our partnership with Avocados From Mexico is a natural fit, combining the thrill of the sport with the satisfaction of tasty snacks."
Looking ahead to the upcoming football season, retailers will also benefit from this partnership as they secure eye-catching in-store signage and specially-themed packaging. These efforts aim to highlight the perfect combination of snacks and avocados during game day shopping.
With over 182 million passionate college football fans in the United States, the demand for quality game day ingredients has never been higher. Avocados From Mexico recognizes that avocados not only satisfy cravings but also symbolize the spirit of camaraderie that sports foster among fans.
Each college football season, statistics reveal that fans make approximately 1.6 billion trips to snack aisles — a clear indicator of the excitement surrounding game day preparations. As consumers shift their focus from processed snacks to wholesome ingredients, the popularity of guacamole and avocados is only expected to grow.
Avocados From Mexico continues to lead the avocado industry, with its commitment to delivering fresh, high-quality products to consumers. Their initiative, set against the backdrop of the college football season, is designed to celebrate not just the enjoyment of guacamole, but also the tradition of coming together to support favorite teams.
To discover more about Avocados From Mexico and how they’re enhancing the college football experience, visit their website at
AvocadosfromMexico.com and follow them on social media platforms like Facebook, Instagram, and X (@AvosFromMexico).
About Avocados From Mexico
Avocados From Mexico operates as a subsidiary of the Mexican Hass Avocado Importers Association, focusing on promoting avocados in the United States. The partnership blends resources to ensure an effective marketing strategy, further cementing Avocados From Mexico’s presence in the avocado market. Headquartered in Irving, Texas, they lead extensive efforts to educate consumers about the benefits and versatility of avocados.