#Japan #Fukuoka #Ureru Net #Outbound Call #Two-Step Marketing

Introduction

The Ureru Net Advertising Group, headquartered in Fukuoka, Japan, has recently announced a significant enhancement to its service model. This new strategy involves the implementation of a performance-based outbound call system, designed to work in tandem with the group's signature Two-Step Marketing approach, aimed primarily at D2C (Direct to Consumer) e-commerce companies. This innovative marketing solution has the potential to revolutionize telephone marketing in Japan, providing an unparalleled increase in Lifetime Value (LTV).

Two-Step Marketing: A Winning Formula

For many in the D2C sector, the Two-Step Marketing strategy has become synonymous with success. The method consists of two crucial steps:

1. Expand Customer Base: Initially, the strategy involves offering free samples or first-time discounts to draw in customers.
2. Maximize LTV: After acquiring new leads, follow-up communication via phone or email is employed to propose recurring offers, enhancing LTV.

The newly enhanced performance-based outbound calling will play a pivotal role in this second step. By directly reaching out to individuals who have requested free samples, the company can ensure timely and targeted responses, significantly boosting conversion rates. This allows the agency to tap into a pool of high LTV customers who might have previously gone unnoticed through traditional email or retargeting strategies.

A Shift Towards Risk Reduction

Historically, outbound marketing has posed risks due to high fixed costs and unpredictable ROI. Ureru Net is addressing these concerns with a fully performance-based model that only incurs costs upon generating real results. This structure aligns the phone outreach with advertising economics—investing only what can be expected to generate returns.

Building a Robust Operational Framework

The forthcoming operational upgrades will include:

• - Redundant systems across major domestic call centers
• - A hybrid approach that merges SMS follow-ups and human-assisted outreach
• - Detailed breakdowns of the performance structure to ensure transparency in terms of deals and conversions
• - Collaborative call logging with clients to maximize LTV from advertising to phone engagement and subsequent repurchase

This innovative