TCL Unveils Cutting-Edge Display Technologies and AI Innovations at IFA 2025

TCL's Trailblazing Innovations at IFA 2025

TCL, a global leader in consumer electronics, made a significant impact at IFA 2025 with its theme "Inspire Excellence." The showcase featured cutting-edge display technologies, smart appliances powered by AI, and connected mobile devices, all designed to enhance everyday life. The introduction of TCL NXTHOMETM and a range of sustainable innovations underline the brand's commitment to transforming consumer experiences through technology and design.

Highlights from the Showcase

The standout attraction was TCL's flagship model, the QD-Mini LED Premium C9K television. With its CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED technology, and an Audio by Bang & Olufsen sound system, it exemplifies immersive entertainment. This model encapsulates TCL's dedication to providing viewers with an unparalleled gaming experience.

Having launched the world's first QD-Mini LED TV in 2019, TCL continues to enhance its leadership in display technology. The QD-Mini LED technology combines precise Mini LED backlighting with advanced QLED techniques, delivering OLED-class contrast, a wider color range, higher peak brightness, and improved longevity. This innovation is particularly beneficial for larger screens, minimizing environmental impact through energy-efficient lighting and high-performance panels.

Additionally, TCL showcased its QD-Mini LED technology in the ultra-wide 57R94 Dual 4K monitor, delivering an immersive visual experience for both gaming and productivity.

Immersive Audio Experience

On the audio front, TCL unveiled the Z100, a wireless free-sound speaker that, when paired with compatible TCL TVs featuring Dolby Atmos FlexConnect, allows users to position speakers freely for a customizable home cinema experience. The anticipated next generation of Dolby Vision, named Dolby Vision 2, will further enhance the viewing experience on TCL televisions.

Smart Living Redefined by AI

At IFA 2025, TCL introduced its AI-centered framework based on the Eagle Lab's Turing platform, enhancing smart home experiences across TVs, air conditioners, refrigerators, washing machines, and smartphones. The FreshIN 3.0 air conditioner promises ultra-quiet, fresh air with AI Health and Energy Saving features, while the T-Fresh technology in the new Free refrigerator ensures hygienic food storage.

The SuperDrum washing and drying duo, integrated with smart Wi-Fi connectivity, enables remote laundry management with Auto Dose technology providing optimal detergent amounts. In mobile technology, the TCL NXTPAPER 60 Ultra features the latest NXTPAPER 4.0 technology alongside a 7.2-inch natural light display, aiming to offer the best in eye comfort.

Innovative Robot Companionship

TCL also introduced the world's first modular AI companion robot, TCL Ai Me, bringing companionship into various daily scenarios. It combines realistic expressions, interactive AI, and smart living functions, making everyday moments more engaging.

Noteworthy innovations included microLED AR glasses, TCL MOVETIME MT48 children's smartwatches, the portable projector TCL PlayCube, and the TCL D2R Max 3D smart lock featuring palm vein recognition.

Olympic Spirit and Interactive Experiences

As a global Olympic partner, TCL infused excitement from the upcoming Milano Cortina 2026 Winter Games into IFA 2025. Highlights included a dedicated Olympic zone featuring mascots Milo and Tina, and the Team TCL program that supports participation in the Olympics.

TCL NXTHOMETM: Merging Art and Life

TCL NXTHOMETM was launched, showcasing premium home solutions that align with the vision to "inspire the artists of tomorrow." This concept integrates smart home solutions with collaborations with global partners like Bang & Olufsen, offering an artistic, high-end lifestyle that redefines modern living.

Commitment to Sustainable Innovation

This year's IFA demonstrated TCL's commitment to practical sustainability throughout its value chain. Their SunPower solutions integrate solar panels, electric vehicle chargers, and intelligent energy regulation to allow homes to store energy cost-effectively. The TCL ECORA™ material, co-developed with Chris Lefteri Design, utilizes recycled ceramics to create high-performance plastic fillers, ensuring reduced carbon emissions.

TCL's IFA 2025 portfolio seamlessly blends immersive display technology, personalized AI systems, and discreet energy conservation solutions, all designed to elevate how consumers experience sports and entertainment at home and beyond.