Practical Area Marketing Strategies to Attract Foreign Tourists in Japan

Area Marketing Strategies to Attract Foreign Tourists in Japan

ENGAWA Inc., hosted in Tokyo's Minato Ward, is joining forces with Navitime Japan, also based in the same location, to present an engaging seminar focused on practical area marketing strategies aimed at attracting inbound tourists to Japan. Scheduled for June 17, 2025, at 3 PM, this seminar will feature a panel discussion with the Chiyoda Tourist Association, where successful case studies of community-based tourism promotions will be shared.

As Japan sees a resurgence in tourist demand, shifting from traditional promotion methods to data-driven targeting and customer journey design has become increasingly necessary. This seminar will present insights from three key players: ENGAWA, focusing on inbound strategy planning; Navitime Japan, which provides vital data about inbound tourists; and the Chiyoda Tourist Association, known for its place-based promotional efforts. Each will share practical approaches and real-world examples to enhance the understanding of effective area marketing strategies.

Seminar Overview

Title: Area Marketing Strategies to Attract Foreign Tourists – How to Begin Mapping Customer Journeys through “Target Visualization”
Date and Time: June 17, 2025, from 3 PM to 4 PM (Registration starts at 2:30 PM). A networking event will follow from 4 PM to 5 PM.
Venue: ENGAWA Inc. (31F, Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato, Tokyo, 106-6131) - Note: This seminar will be held offline only.
Organizers: ENGAWA Inc., Navitime Japan
Collaborators: Chiyoda Tourist Association
Registration: Interested individuals must register in advance through the following form (Free participation): Registration Form

Personal information submitted will be handled in accordance with the privacy policies of the companies involved. For details on personal data management, please refer to the privacy policies of the respective companies.
Registration Deadline: June 16 (Monday) by 5 PM
Capacity: 50 participants

Who Should Attend?

This seminar is particularly beneficial for:

- Retail and Commercial Facilities: Individuals in charge of attracting inbound tourists and promoting sales, and marketing personnel.
- Manufacturers: Marketing executives involved in inbound strategies and cross-border e-commerce.
- Hotels and Accommodations: Personnel responsible for service development aimed at inbound tourists and business planners.
- Local Businesses: Operators aiming to revitalize regions through attracting inbound tourists.
- Others: Corporate leaders or responsible parties considering reviewing or strengthening their inbound strategies.

Program and Speakers

1. Fundamentals of Marketing Strategy and Approaches
Speaker: ENGAWA Inc.
Based on extensive support experience in the inbound sector, this session will explain how to visualize customer journeys at the local and facility levels, alongside the basic principles of strategy formulation.

2. Successful Examples of Community-Based Tourism Promotion by the Chiyoda Tourist Association
Speaker: Chiyoda Tourist Association
This presentation will showcase unique promotion measures by the Chiyoda Tourist Association aimed at highlighting the attractions of Chiyoda Ward to the growing number of inbound foreign tourists.

3. Practical Examples of Data Utilization in Attracting Foreign Tourists – Actionable Insights from the “Inbound Profiler”
Speaker: Navitime Japan
Explore the importance and handling of data to visualize changes in the nationality and residency status of inbound tourists before and after campaign implementation, based on GPS data and attribute surveys.

4. Networking and Q&A Session

About the Chiyoda Tourist Association

The Chiyoda Tourist Association aims to enhance the charm of Chiyoda Ward and foster exchanges among domestic and international visitors by promoting tourism that utilizes the area's natural resources, landscapes, culture, history, and industries.
Visit Chiyoda

About the “Japan Travel by NAVITIME” App

This comprehensive navigation service is provided in 13 languages for inbound tourists, offering door-to-door route searches, navigation support, Wi-Fi and baggage storage location searches, travel articles, itinerary planning, model tours, and hotel and activity reservations.

About Navitime Japan's Media and Travel Business

Navitime Japan develops various navigation-related businesses centered around its total navigation technology, which combines multiple transportation modes. Its media and travel division provides the “Japan Travel by NAVITIME” app and collaborates with local governments and businesses to create tourism content and implement customer attraction measures.
Navitime Japan

About ENGAWA Inc.

ENGAWA Inc. is a marketing company dedicated to optimally conveying Japan's valuable assets to people around the world, continually creating impactful moments of empathy and excitement between foreigners and Japanese residents. With over 50 years of history managing the English-language media “Tokyo Weekender” since its launch in 1970, we support communications aimed at overseas and inbound markets through various initiatives, including influencer marketing and the OMOTENASHI Selection program.
ENGAWA