#Japan #Setagaya #THE ROAST BEEF #UP!FEAST #Dekunovers

A Remarkable Journey of The Roast Beef

As the D2C gift brand The Roast Beef celebrates its five-year anniversary, it marks an extraordinary journey of growth—achieving a staggering 3200% increase since its inception. Founded by Dekunovers, based in Setagaya, Tokyo, this innovative brand has successfully turned the art of gifting into a culinary experience, emphasizing storytelling and shared moments among families and friends.

A Gift for Every Occasion

Over the years, The Roast Beef has evolved to become the go-to gift for various special occasions such as Mother's Day, Father's Day, birthdays, and retirement celebrations. The company’s unique approach blends delicious food with the emotional weight of gifting, resulting in a product line that is not just about meat but about creating unforgettable experiences.

Since the brand's launch in 2020, it has sold over 100,000 meals, consistently ranking high on popular platforms like Rakuten and LINE Gift. This success can be attributed to its commitment to quality and a carefully curated customer experience that resonates with the joy of giving.

A Turning Point: Award-Winning Upcycle Product

In 2022, the brand reached a pivotal moment when its first upcycled product, the Rich Meat Pie with Black Truffle, received both the Minister of Economy, Trade and Industry Award and a gold medal. This recognition has not only boosted the brand's credibility but has also expanded its presence in department stores and events, allowing it to showcase a broader array of products.

The brand's philosophy revolves around creating more than just gifts. It aims to be a catalyst for gatherings, designed to make moments memorable and thrilling. Every detail, from the packaging to the sauces, is crafted to enhance the gifting experience, ensuring that both the giver and the recipient cherish their connection.

The Next Chapter: Up!Feast Project

In line with its fifth anniversary, The Roast Beef has initiated a bold project named Up!Feast. This upcycling initiative aims to transform the annual five tons of leftover meat generated during the production of roast beef into mouthwatering culinary experiences. This project not only addresses food waste but also emphasizes the brand's commitment to sustainability and culinary innovation.

Expanding its product lineup to include side dishes, sweets, and condiments, The Roast Beef is now offering