#Japan #Tokyo #REGAL CORE #advertising law

Advertising Violations Uncovered by REGAL CORE's Investigations

Recent findings from REGAL CORE, a company specializing in checking compliance with medical and advertising laws, reveal significant issues with certain advertisements in Tokyo. Amid continuous efforts to monitor adherence to the Pharmaceutical and Medical Device Act and the Premiums and Representation Act, the company discovered that some advertisements contained misleading information, prompting action from local authorities.

Background of the Investigations

Since April 2026, REGAL CORE has conducted a cumulative total of 34 regular investigations examining the advertising content aimed at the public. The investigations have identified several businesses that previously received administrative penalties, including cease-and-desist orders and penalty orders due to violations of advertising laws. Specifically, cases involving hair growth products have recently surfaced, demonstrating a clear link between REGAL CORE's past findings and the subsequent regulatory actions taken by governmental bodies.

Detected Violations

On March 23, 2026, the Tokyo government issued a penalty order based on the Premiums and Representation Act against Pulcharm Co., Ltd. The primary violations involved misleading claims regarding the effectiveness and results associated with their product, Ikumore Nano Glow Rich. Specific allegations included:

1. False Claims of Effectiveness: The company's websites suggested that using their product would result in visible improvement in hair loss—claims that they failed to substantiate with reasonable evidence.

2. Misleading Before-and-After Comparisons: Pulcharm presented manipulated images to convey an illusion of significant hair regrowth, despite these images being altered and not representing real outcomes from actual users of the product.

Further deductions revealed that other misleading representations involved exaggerated claims such as references to Nobel Prize-quality effects and false urgency regarding stock levels.

Connection to REGAL CORE’s Research

REGAL CORE’s previous warnings had already highlighted potential violations associated with products like Ikumore Nano Glow Rich, making the recent penalty order a validation of their investigative results. The alignment between the governmental findings and REGAL CORE’s prior alerts underscores the serious risk presented by such misleading advertising practices, signifying a substantial threat to consumer rights and public trust.

Future Plans and Commitment

In the past three years, REGAL CORE has diligently investigated web-based advertisements, requesting corrections or cessation of misleading claims from companies upon finding violations. Many businesses have cooperated, leading to a gradual decrease in misleading expressions within advertising materials.

As consumer awareness regarding digital advertising sharpens, companies face increased scrutiny and harsher penalties under the Premiums and Representation Act. Moving forward, REGAL CORE aims to extend its audits beyond traditional web platforms to include foreign megacorporations and social media avenues where similar violations persist.

In conclusion, REGAL CORE remains dedicated to promoting fair advertising practices, ensuring compliance with legal standards, and protecting consumer interests in an increasingly digital marketplace.

For further details on the periodic investigation results, visit REGAL CORE's official report.