#Japan #Tokyo #Hachamecha #Matcha Craft Beer #Toyfull Brewery

Crafting a Fusion: MATCHA CRAFT BEER SERIES

Anique Co., Ltd., the mastermind behind the innovative café "洒落CAFE by Anique," is thrilled to announce the launch of the highly anticipated "MATCHA CRAFT BEER SERIES". Set to debut in November 2025, this exclusive line of craft beers showcases the harmonious blend of premium Yame matcha from Fukuoka and the expert brewing techniques of Toyfull Brewery. As one of Tokyo's new culinary sensations, this series aims to redefine how we perceive beer while celebrating Japan's rich cultural heritage.

HachaMecha: Crazy Good Yame Matcha Beer!

The concept behind this unique series is encapsulated in the name "HachaMecha YameMatcha"—meaning "Crazy Good Yame Matcha Beer". It invites fans to explore a novel culinary terrain where the aroma of matcha intertwines seamlessly with the bitterness of hops. Each sip delivers an intriguing symphony of flavors that is only available at 洒落CAFE and Toyfull Brewery.

Collaboration: A Match Made in Craft Beer Heaven

In a remarkable effort to blend tradition and creativity, the MATCHA CRAFT BEER SERIES is dedicated to bringing the essence of Japan's matcha culture to the forefront of the craft beer movement. Through unique brewing methods, which include infusing matcha during fermentation, the series captures the full spectrum of flavor—aroma, color, and a pleasant bitterness—all in perfect balance.

International visitors and locals alike are bound to find excitement in this innovative interpretation that transforms matcha into a drinkable representation of Japanese culture.

Product Line-Up

The MATCHA CRAFT BEER SERIES features two distinct offerings:

1. MTCH IMPACT IPA: This India Pale Ale showcases a bold fusion of hop bitterness and the rich, complex flavors of matcha. With an alcohol content of 6.0%, this IPA is priced at ¥1,650 (tax included), delivering a refreshing impact that tantalizes the palate.

2. MTCH LATTE ALE: A smooth Milkshake Ale that artfully balances the sweetness of lactose and the delicate bitterness of matcha. Priced at ¥1,650 (tax included) with an alcohol content of 6.0%, this unique dessert beer evokes the creamy bliss of a matcha latte.

The Development Story: From Concept to Craft

Anique's journey toward the MATCHA CRAFT BEER SERIES was fueled by customer requests for a "Japanese Matcha Beer," particularly from tourists visiting Harajuku. As a direct response, the collaboration with Toyfull Brewery blossomed, rooted in the vision to incorporate matcha into a wider cultural context. The result is a distinctive beverage that is as enchanting as it is refreshing, beautifully merging the worlds of matcha and craft beer.

Yamaguchi Ayuko, Chief Design Officer at Toyfull Brewery, expressed the excitement behind this partnership, emphasizing how they approached this project with the same spirit and fun that defines their brand. Through this craft beer series, Toyfull Brewery aims to reinterpret traditional ingredients with a modern twist, marrying enjoyment with innovation.

Toyfull Brewery: Crafting Joy in Every Sip

Founded in Kurume, Toyfull Brewery has been a significant driver of craft beer enthusiasm in the region. They epitomize their motto, "Playful Spirit in Beer," by crafting innovative brews utilizing local ingredients. Their collaboration with Anique not only reinforces their commitment to craft but also represents a landmark in their partnership history.

Company Overview

Company Name: Anique Co., Ltd.
Location: 2-20 Kanda Jinbouchou, Chiyoda-ku, Tokyo
CEO: Takahide Kasai
Business Focus: Engaging experiences through anime, gaming, and entertainment IP (cafes, events, e-commerce, VR exhibitions)
Website: anique.jp
Press Inquiries: Email at [email protected].

Embark on this delicious journey as the MATCHA CRAFT BEER SERIES redefines your beverage choices in an unprecedented way, proving that innovation can be both exciting and delicious.