Rhinestone Introduces Alcohol-Free Brews to All Sprouts Farmers Market Locations in Arizona

Rhinestone's Bold Launch: Alcohol-Free Brews

Rhinestone, a fresh face in the beverage scene, is set to make waves across Arizona with its all-new line of alcohol-free brews. Founded in the vibrant spirit of Scottsdale in 2025, the brand aims to redefine drinking culture with its unique offerings tailored for everyone—whether you're a casual drinker or fully sober-curious. Partnering with Sprouts Farmers Market, Rhinestone is set to roll out its acclaimed Mexican Lime six-pack across 47 locations starting January 2, 2026, just in time to support many during Dry January.

An Exciting Retail Partnership

This significant partnership marks Rhinestone's first venture into off-premise retail, showcasing not just a product but an ethos that combines great taste with a healthy lifestyle. As one of the fastest-growing segments in the beverage industry, non-alcoholic beers are leading the charge, and Rhinestone crafts its brews with those values in mind. Each can of their signature Mexican Lime is crafted carefully, ensuring that flavor meets a lighter profile—0.0% Alcohol by Volume (ABV), just 5 calories, and gluten-free.

Dustin Johnson, the founder of Rhinestone, emphasizes the mission behind the brand: "Dry January is gaining more traction each year, and social habits are evolving. Our partnership with Sprouts allows us to provide a refreshing alternative that aligns with lifestyles that prioritize health without sacrificing the joy of flavor." There's a clear goal: to deliver the 'energy and swagger of a beer' without the effects of alcohol.

Engaging with the Community

To kick off this exciting collaboration, Rhinestone has planned a series of engaging promotions throughout January. Customers will have the chance to participate in in-store sampling events, with the brand's signature delivery vehicle, the Rhinestone Rambler RV, making surprise visits to select Sprouts locations, bringing the adventure of discovering new flavors right to the community.

Rhinestone is not just about providing alcohol-free options but rather about fostering a culture where individuals can enjoy their social lives with a drink that keeps them energized and feeling good the next day. The Mexican Lime brews will be available in Sprouts' Beer & Wine sections, encouraging experimentation and inviting all types of consumers to explore the world of non-alcoholic beverages.

More Than Just a Beverage

What sets Rhinestone apart is its commitment to delivering top-notch flavors. With an eye on the modern consumer, the brand offers a refreshing change from traditional alcohol-free beers that sometimes miss the mark on taste. Besides the Mexican Lime, Rhinestone also offers Original, Blood Orange, and Desert Grapefruit flavors, continually expanding its selection to meet diverse palates.

Local roots play a significant role in Rhinestone's identity. With a keen understanding of Arizona's vibrant drinking culture, the brand marries local nuances with broader beverage trends. Their approach of making cold-crafted brews allows consumers not only to enjoy a drink but also to do so with a sense of belonging within their local community.

As the alcohol-free movement continues to rise, Rhinestone is poised to carve its niche within the diverse Arizona landscape. They reflect a growing trend of mindful drinking preferences that prioritize enjoyment without repercussions.

About Rhinestone and Sprouts Farmers Market

Rhinestone is striving toward a promising future with aspirations of expanding its presence nationally, tapping into the health-conscious market eager for new, exciting beverage options. As for Sprouts Farmers Market, known for its commitment to fresh, organic offerings, this partnership is yet another step in their mission to inspire wellness in the communities they serve.

As Rhinestone prepares to hit the shelves shortly, all eyes are on how this innovative beverage will reshape beer drinking culture in Arizona and beyond. Could this be the start of a new era for alcohol-free options? Only time will tell, but for those ready to take on Dry January or simply enjoy a refreshing drink, Rhinestone is prepared to meet them right at the shelf.

For more information on Rhinestone's offerings, you can visit their website at drinkrhinestone.com.