Lovevery Introduces the Pre-Loved Resale Marketplace
Lovevery, a leading name in early childhood development, has recently unveiled an innovative platform, Lovevery Pre-Loved. This new online marketplace aims to breathe new life into its acclaimed Play Kits and individual products, allowing families to engage in sustainable practices while sharing the joy of play. Designed especially for busy parents, Lovevery Pre-Loved serves as a hub for buying, selling, and donating gently used Lovevery items, fostering an eco-conscious community.
A Natural Extension of Lovevery’s Commitment
Jessica Rolph, CEO and Co-founder of Lovevery, expressed, "The Lovevery Pre-Loved marketplace is a natural extension of our commitment to longevity." She emphasized the importance of these practices, stating that families can now give their previously enjoyed Lovevery products a second chance. This initiative not only facilitates resale but also supports those in under-resourced communities through donations, bridging access gaps for many families.
In a time when parents are becoming increasingly deliberate about their purchases, a recent survey revealed that 1 in 4 parents are opting for secondhand products more than ever before. As such, Lovevery feels proud to offer trusted avenues for families to incorporate their educational products into daily life.
Seamless Shopping and Selling Process
Developed collaboratively with Archive, a leader in circular commerce, the Lovevery Pre-Loved marketplace is built to streamline the process. Sellers can easily list their gently used Lovevery Play Kits and other items with just a few clicks and earn cash once an item is sold. The platform ensures security through safe payment processing and convenient shipping support, a vital comfort for parents.
Families can browse curated listings of authentic Lovevery products curated by fellow parents, with the added benefit that items purchased through Pre-Loved qualify for Lovevery’s replacement parts program—ensuring that every toy can regain its full functionality.
Emily Gittins, Co-founder, and CEO of Archive remarked, "We're excited to partner with Lovevery and build a resale business that sets a new standard for circularity in the parenting space." This partnership reflects both brands' dedication to providing high-quality products while promoting environmental sustainability.
A Donation Initiative with ParentChild+
Lovevery Pre-Loved is not only about buying and selling but also about giving back. The company has formed a partnership with ParentChild+, a prominent nonprofit focused on early childhood education to facilitate the donation of used toys to families in underserved communities. This initiative perfectly aligns with Lovevery’s mission to enhance early learning access and foster equitable opportunities.
Quality Products that Last
At the core of the Lovevery mission is the belief in investing in quality, durable products. All Lovevery toys are thoughtfully designed to endure the test of time and retain their value, which is fostered further by the introduction of the Pre-Loved marketplace. Roderick Morris, Co-founder and President, states, "Choosing Lovevery means investing in playthings that inspire learning and joy through multiple stages of childhood." The marketplace further reinforces this value proposition, offering families a way to realize 70% of their product value back through resale.
Explore Lovevery Pre-Loved Today
Families can now dive into this exciting new marketplace at
preloved.lovevery.com. Whether passing on a beloved Play Kit or discovering new toys for their growing children, Lovevery Pre-Loved ensures that every item contributes to joyful play while making a positive impact on the environment.
About Lovevery
Founded in 2017 by Jessica Rolph and Roderick Morris, Lovevery is dedicated to supporting early childhood development with innovative products and resources. With their award-winning Play Kits and the Lovevery App, they continue to set trends and standards in early childhood education across over 30 global markets from their headquarters in Boise, Idaho.
This initiative marks a significant step in Lovevery's ongoing journey toward creating accessible and sustainable early learning experiences for all families. By fostering a community that values both quality play and environmental responsibility, Lovevery Pre-Loved exemplifies the brand’s essential philosophy—play is a joy that deserves to be shared.