Joy187: Korea's Premier Hair Salon Opening in Tokyo with Exciting Campaign

Joy187: A New Era of K-Beauty in Tokyo

In an exciting development for K-Beauty enthusiasts in Japan, Joy187, a top hair salon renowned in South Korea, is set to debut its first international location in Tokyo's Hamamatsucho on February 21, 2026. Operated by Silky Style Co., Ltd., this new venture brings authentic Korean hairstyling trends to Japan, promising clients an unparalleled salon experience that is closely tied to the latest looks showcased by popular K-Pop idols and actors.

Exclusive Grand Opening Promotions

To celebrate its grand opening, Joy187 will offer a series of exclusive promotions, including:

- Free Inphenom Treatments: Experience a high-performance treatment focused on internal hair repair (available with designated menu options).
- NMIXX x OLLIO Nail Tips Giveaway: Limited quantities of popular collaborative nail tips will be gifted to clients.
- 30% Off All Services: A significant discount on all salon services, plus a return visit card for future savings.

This salon marks a significant milestone, representing the fusion of Korean hair trends with refined Japanese hairstyling techniques.

A Unique Experience with Top Talent

Joy187 in YU1L will feature top designers from South Korea who will regularly oversee operations at the Tokyo location, maintaining an ongoing exchange of innovative hair techniques and trends from Seoul. Unlike typical salons that may rely on short-term training, Joy187 emphasizes the importance of sustained technical excellence by employing top designers to ensure the highest quality services.

As the K-Beauty landscape evolves rapidly, with trends updating approximately every three months, the constant presence of these top designers guarantees that the Japanese clientele will benefit from the freshest techniques. During the salon's six-month pre-opening phase, stylists have already honed their skills by working with K-Pop artists who visited Japan for performances, ensuring they continually refine their expertise in high-pressure, professional environments.