HUAWEI Mobile Services Commits to Revolutionizing Travel Industry at MWC 2025

HUAWEI Mobile Services: Pioneering the Future of Tourism at MWC 2025

During the significant tech event MWC 2025 held in Barcelona, HUAWEI Mobile Services made headlines by explicitly committing to transforming the future of the tourism industry. Recognizing that China remains a vital outbound travel market for Spain, the company emphasized the importance of adapting to evolving consumer preferences within this crucial sector.

In a rapidly changing environment, notable trends shaping Chinese tourism in 2025 include de-seasonalization and decentralization. These trends highlight a strategic shift towards attracting visitors outside peak travel periods and promoting travel beyond major metropolitan areas. Along with this, there is a growing inclination among tourists for extended stays that enable a deeper cultural immersion and engagement with luxury offerings.

To tap into this lucrative market, HUAWEI Mobile Services is leveraging its Petal Ads platform to provide businesses with reliable, data-driven insights. This approach helps entities understand and attract Chinese tourists by analyzing their real-time preferences and behaviors.

Partnerships and Collaborations

HUAWEI Mobile Services solidified its role in the tourism sector by signing two memoranda of understanding (MOUs) during MWC 2025. The partnerships were established with the Ministry of Tourism and Foreign Affairs of the Regional Government of Andalusia and the Tourism Council of Madrid City. This strategic alliance aims to lay a foundation for innovation and increased economic impact within the tourism industry. Shan Xuefeng, Managing Director of the Consumer Cloud Service Ecosystem Development and Sales at HUAWEI, expressed enthusiasm about collaborating with entities like Turismo Andalucía and the Madrid Tourism Board to elevate the quality of high-end tourism services in Spain.

"We look forward to creating a smarter, more innovative, and sustainable tourist ecosystem that provides unforgettable experiences to Chinese travelers," he stated following the signing ceremony. The MOU signifies a strengthened collaboration to position Andalusia as one of Europe's premier tourist destinations.

Arturo Bernal, the Minister of Tourism and Foreign Affairs of Andalucía, remarked that the partnership would enhance competitiveness in the Chinese market, necessitating a data-driven promotional strategy and alliances with reputable brands like HUAWEI.

Enhancing Tourist Experiences in Madrid

With Chinese tourists constituting a rapidly growing segment of Madrid's inbound travel market—having surged by 74.2% in 2024 compared to the previous year—the collaboration with HUAWEI aims to further capitalize on this momentum. The partnership intends to transform how Chinese visitors explore Madrid, which is recognized as one of the most appealing destinations globally.

HUAWEI Mobile Services has agreed to work closely with the Madrid Tourism Council to improve travel comfort for Chinese tourists. This initiative promotes decentralized tourism, encouraging the exploration of areas beyond traditional attractions and supporting extended travel during off-peak seasons to foster sustainability. This aligns perfectly with Madrid's digital transformation strategy, emphasizing smart, responsible tourism practices.

Héctor Coronel, the Director of Tourism at Madrid City Council, highlighted that Madrid is stepping into the future of travel by integrating cutting-edge digital solutions with sustainable tourism practices.

The agreements reflect HUAWEI Mobile Services' unwavering commitment to assist Spain in adapting to the changing needs of Chinese travelers, reinforcing its reputation as a premier travel destination.

HUAWEI Mobile Services Overview

HUAWEI Mobile Services (HMS) is dedicated to delivering a comprehensive mobile device ecosystem for users worldwide. Its offerings include AppGallery, Mobile Cloud, a browser, Assistant, Petal Ads, and numerous other applications. HMS has connected with 730 million users across more than 170 countries, providing access to Huawei's intelligent solutions that enhance daily life. For further details, visit HUAWEI Mobile Services.