#Japan #Tokyo #JR East #Otetsutabi #Active Seniors

Introduction to Otetsutabi's New Initiative

Otetsutabi, a unique platform bridging temporary work and travel, is embarking on an exciting collaboration with East Japan Railway Company (JR East) to reach out to active seniors. This new project, set to kick off on February 9, 2026, will introduce collaborative videos on the Train Channels across major JR East routes in the Tokyo metropolitan area. It aims to redefine travel for seniors, allowing them to contribute positively to their destinations while enjoying unique experiences in regional communities.

Goals of the Collaboration

Working with JR East's 'Club for Adult Holidays', which is celebrating its 20th anniversary, Otetsutabi seeks to address the desires of seniors who prefer more than just conventional sightseeing. This partnership promotes a model of travel where individuals not only visit various locales but also engage meaningfully with local people, enhancing their travel experience. By combining work and travel, Otetsutabi opens up new possibilities for seniors to contribute their skills and gain a sense of fulfillment.

Background into the Partnership

The collaboration stemmed from Otetsutabi’s recognition during the 'JR East Startup Program’ DEMO DAY, where they received double accolades in 2025. As life expectancy increases, there is a growing need among seniors to find purpose and use their skills in fulfilling ways, thus the idea of 'rail travel x employment x engagement' was developed. The aim is to widely disseminate this innovative opportunity through train installations that engage the passengers directly.

The Experience of Active Support in Travel

Through this initiative, participants can expect a warm atmosphere as expressed in the videos, showcasing interactions that echo phrases like, "It feels good to have more places to call home," fostering a familial connection between travelers and locals. This initiative highlights a travel experience unlike typical tourism, promoting connections that feel like familial ties and the creation of a 'second hometown'.

Planned Broadcast Details

• - Broadcast Period: February 9 - 15, 2026
• - Routes Covered: Yamanote Line, Keihin-Tohoku Line, Chuo Rapid Line, Saikyo Line, among others in the metropolitan area.

CEO's Vision

Rina Nagaoka, CEO of Otetsutabi, expressed excitement about this project. She stated, "We’re thrilled to launch the 'Adult Help Travel' concept. This partnership has emerged from our recent recognition at the Startup Program, and we aim to introduce a new travel style that lets seniors use their depth of experiences constructively. We're not just showcasing work and tourism; we're illustrating how these moments build genuine relationships - allowing interactions where we say 'Welcome back' as if to family."

Initiatives to Ensure Comfortable Participation

To reduce barriers for seniors wanting to engage in new experiences, the collaboration has established enjoyable and reassuring support systems:
1. Discounted Travel Passes: Members of the 'Club for Adult Holidays' can purchase transportation passes for travel to their work destinations at reduced rates, ensuring affordability.
- 5% Discount for members aged 50 and over
- 30% Discount for members aged 65 and over
2. Introductory Courses: For first-timers, Otetsutabi will offer specialized courses to help them understand the system and ensure safe participation in local engagements.
3. Expanded Senior-Friendly Opportunities: Otetsutabi is promoting various positions around local inns and attractions welcoming those of all ages, allowing seniors to utilize their life experience meaningfully.

Voices from Participants

Many participants in Otetsutabi's projects in regions like Fukushima and Miyagi have shared how valuable these experiences are. Feedback highlights the joy of engaging in local customs and savoring delicious local cuisine after fulfilling work days.

Special Website Launch for 'Adult Help Travel'

A dedicated site showcasing opportunities in Eastern Japan along with details about courses will be launched to coincide with the promotional videos on trains. It's an invitation to travelers to add the experience of helpfulness to their adventures, promoting the discovery of a second home.

Conclusion: The Future of Otetsutabi

Otetsutabi aims to reshape travel into a movement that helps local economies while creating deep connections between travelers and residents. This scheme addresses the existing 'labor shortage' by fostering new paths for community engagement. The goal is to create a sustainable model that circulates people, resources, and income, contributing to the long-term viability of rural economies in Japan.

For further engagement inquiries or media coverage of Otetsutabi's initiatives nationwide, please reach out to the media contact at Otetsutabi. We encourage anyone interested in learning more about this pioneering project to connect with us directly.

Contact Information:
PR Department Otetsutabi:
Email: [email protected]