#Japan #Tokyo #TNL Mediagene #Ad2iction #Ad2 AI Agent

Ad2iction's Triumph at the 2025 Click Awards

In a notable achievement for digital marketing, Ad2iction, a subsidiary of TNL Mediagene, has clinched the Bronze award in the AI Media Placement category at the esteemed 2025 Click Awards. This recognition comes for their groundbreaking product, the Ad2 AI Agent, which has been instrumental in transforming advertising strategies using advanced artificial intelligence.

The AI Revolution in Marketing

The Ad2 AI Agent is not just another advertising tool; it represents a significant leap in digital marketing solutions. Tailored for the fast-paced advertising industry, this AI-powered solution intricately weaves together real audience data with predictive and generative AI technologies. As a result, brands can derive precise consumer insights, enabling them to turn limited advertising budgets into high-impact creative campaigns. By offering a comprehensive package that includes audience analysis, creative generation, and media placement recommendations, Ad2 empowers brands to reach consumers more swiftly, intelligently, and effectively. This comprehensive service not only enhances campaign performance but also redefines how brands interact with their target audiences.

Dominating the Digital Advertising Landscape

Currently, Ad2's network boasts a remarkable reach, engaging over 99% of mobile users in Taiwan, marking it as one of the most influential digital advertising platforms in the market. Since the launch of Ad2 AI Agent in April 2025, more than 220 clients have adopted this innovative solution, significantly improving their audience insight generation and workflow automation. The effective integration of AI in audience analytics has not only boosted advertising engagement but has also showcased the tangible advantages of AI in digital marketing.

Celebrating Innovation at the Click Awards

Established in 1999, the Click Awards has become one of Taiwan’s most prestigious digital marketing accolades, lauding creativity and innovation that drives business transformation. Now in its 26th year, the awards ceremony this year was held on September 25 in Macau, underscoring the event’s significance in acknowledging the rapid evolution of the digital marketing landscape. Ad2's recognition stands as a testament to TNL Mediagene's leadership in the AI advertising and retail media network marketing sectors.

Strengthening Commitment to Quality and Security

This award is a critical milestone aligned with TNL Mediagene's strategic goals. On September 17, the company achieved official ISO 27001 certification, amplifying its commitment to international standards in information security. In tandem, they have initiated a robust Digital Asset Financial Strategy (DAT strategy) grounded in global best practices to bolster a secure and compliant innovation-driven ecosystem.

Leadership Remarks

“Our award not only validates the expertise and innovation of Ad2, but illuminates the accelerated adoption of AI across our entire business,” stated Joey Chang, Co-Founder and CEO. “We firmly believe that AI will fundamentally transform the digital marketing industry, and this recognition marks a significant milestone in our journey towards further growth.”

Motoko Imada, Co-Founder and President, added, “We are focused on building a cross-border ecosystem that integrates media, data, and AI. The Ad2 AI-backed advertising and digital marketing products provide advertisers with intuitive tools and solutions for precise and effective audience targeting.”

A Vision for Future Growth

Ad2 operates within TNL Mediagene’s technology division, dedicated to leveraging advanced AI and data analytics for the development and optimization of integrated advertising solutions. This division has projected revenues of $14.2 million for the 2024 fiscal year, showcasing a remarkable growth rate of 34%. Impressively, this segment is expected to make up around 29% of TNL Mediagene’s consolidated total revenue.

About TNL Mediagene

TNL Mediagene (Nasdaq: TNMG) emerged from the merger of Japan’s Media Gene Inc. and Taiwan’s The News Lens Co., Ltd. in May 2023, with its headquarters in Tokyo. The company focuses on a wide array of themes, including news, business, technology, science, food, sports, and lifestyle, through original media in Chinese, Japanese, and English. TNL Mediagene also provides an AI-driven advertising and marketing technology platform, alongside e-commerce and creative solutions, emphasizing political neutrality, outreach to younger generations, and high-quality services. With a workforce of around 500 spanning Japan, Taiwan, and Hong Kong, the company is poised for continued success.

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